CCP for Digital Advertising and Marketing Professionals

Overview

The CCP (Career Conversion Programme) for Digital Advertising and Marketing Professionals aims to equip mid-career individuals with the necessary digital marketing skillsets over a period of 6 months through structured On-the-Job Training (OJT) to take on multi-faceted marketing roles in various industry sectors.

Digital advertising spending is projected to reach US$1.40bn in 2022. The AAMS CCP will help companies and new digital marketers:

Encourage companies who wish to enhance their digital marketing capabilities to employ mid-career professionals.
Help mid-career professionals who wish to become digital marketers find fulfilling employment.
Cross-pollinate the best practices and standards of digital marketing and advertising to the industry sectors in the Singapore economic ecosystem.

Get funding for your new digital marketing hire

Our CCP will enable your staff to take on the following roles:

Brand Development & Management

Job families	*Roles []**	Skillsets
Brand development & management	Marketing Manager Category manager Brand manager Commercial manager Product development	Brand strategy Product innovations design (e.g. brand/product concepts) Communications strategy

[*] Job roles are non exhaustive, please contact AAMS for clarification

Consumer Insights & Market Intelligence

Job families	*Roles []**	Skillsets
Consumer insights & market intelligence	Consumer and market insights specialists Planning and forecasting specialists Market intelligence specialists Performance marketing specialists UX research analysts Social media research specialists Content research analysts	Consumer insights, forecasting Social media research Direct channel planning Performance marketing User experience research Behavioural economics Technical cross-channel experience

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Customer Experience & Design / Innovation

Job families	*Roles []**	Skillsets
Customer experience & design / Innovation	Product manager Graphic designer Web designer 3D Visualisation artist Customer experience architect UX/UI designer Interaction designer	New technology capabilities such as AI, AR/VR Storytelling Business model innovation Digital product design

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Digital Marketing

Job families	*Roles []**	Skillsets
Digital marketing	Digital marketing manager Digital campaign strategist Search Engine Optimiser analyst Social media marketer Digital marketing copywriter Digital media strategist Ecommerce specialist	Social media marketing Email marketing Content strategy Digital campaign strategy Search Engine Optimisation Programmatic buying

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Data Management & Analytics

Job families	*Roles []**	Skillsets
Data management & analytics	Ecommerce data specialists Data strategists Marketing analytics managers Cloud specialists	Data analysis and reporting Data and database management

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Eligibility, Application and Salary Support information:

Eligibility Criteria

Individuals – The Programme is open to all company-sponsored applicants who meet the following General Eligibility Criteria:

Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
Must not be in a similar job role prior to joining the CCP;
Must not be a shareholder of the participating company, or its related companies;
Must not be related to the owner(s) of the participating company; and
Must not be immediate ex-staff of participating company or its related companies.

Employers – The Eligibility Criteria for employers are as follows:

Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
Offer a full-time PMET position related to job role which the CCP is for, with a minimum fixed monthly salary of $3,000 or more, and at least a 12-month employment contract;
Ensure that new hires cannot be:
a) A shareholder of the CCP company, or its related companies;
b) Related to the owner(s) of the company; and
c) Immediate ex-staff of the company or its related companies.
Must put in place structured on-the-job training for the candidate

CCP application process

Individuals:

Applications received will be routed by the Programme Partner, The AAMS Limited, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.

Frequency of runs: Ongoing intakes throughout the year, depending on the availability of job vacancies from the participating employers.

Employers:

Employers interested in enrolling their new mid career hires into our CCP must commit to working with AAMS on all CCP-related administrative matters.

Intakes:

Our CCP has intakes every month.

Salary Support Grant*

For new hires who start CCP from 1st April 2024:

70% of 6 months’ salary (CCP training duration) capped at $5k per month
90% of 6 months’ salary capped at $7.5k per month for Singaporean Citizens/PR aged 40 and above and/or Singaporean Citizens/PR unemployed for more than 6 months

For new hires employed between 1st April 2023 to 31st March 2024:

70% of 6 months’ salary (CCP training duration) capped at $4k per month
90% of 6 months’ salary capped at $6k per month for Singaporean Citizens/PR** aged 40 and above and/or Singaporean Citizens/PR** unemployed for more than 6 months

For new hires employed between 1st September 2020 to 31st March 2023*:

35% of 12 months salary capped at $2k per month
45% of 12 months salary capped at $3k per month for Singaporean Citizens aged 40 and above and/or Singaporean Citizens unemployed for more than 6 months

*With the introduction of the Jobs Growth Incentive (JGI) on 1 Sep 2020, Workforce Singapore (WSG) will be making temporary adjustments to the salary support disbursements for all new hires on CCPs for the period between 1st Sep 2020 to 31st March 2023, which coincides with the qualifying period of the JGI. The intent is to spread out salary support disbursements over a longer period to encourage companies to retain new hires under the CCPs. The duration of funding will now include the original training duration and an additional retention period equivalent to the training duration. Overall salary support funding per new hire remains unchanged.

**90% salary support rate or salary cap of $6k per month will apply to eligible PRs who start CCP training from 1st May 2023.

Contact

Association of Advertising & Marketing Singapore

Email: ccp@aams.org.sg

Tel: 6836 0600