About Us


What We Do

The AAMS (Association of Advertising and Marketing Singapore) was formed on 1 Nov 2019, merging both the 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990).

We are proud to announce that AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications.

Our team of industry-leading experts with unrivaled experience in the advertising industry. We look forward to working with our partners and members to become the Regional Beacon for Marketing, Creativity, and Performance.

Awards & Annual Events

We have introduced a series of industry awards and annual events to recognize outstanding talents in advertising, media, and related fields to motivate those in the industry to achieve greater heights. Prominent among them are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards affectionately referred to as The Crowbar; and the Singapore Media Awards.



Promoting members' interest and continuing to be the voice for the industry while working towards providing overall direction for the association. Our team works closely with affiliated partners such as

  • Advertising Media Owners Association Singapore (AMOS)
  • Singapore Advertisers Association (SAA)
  • Advertising Standards Authority of Singapore (ASAS)

AAMS Office Bearers 2022 – 2024


Goh Shu Fen

Co-Founder and Principal
Rowena Bhagchandani Mar 2022

Rowena Bhagchandani

1st Vice President
Toh Dasheng

Dasheng Toh

2nd Vice President
Head, Commercial Planning & Industry Solutions

Aravinthan Tharmaindran

Honorary Treasurer
Regional CFO
Acxiom, Kinesso & Matterkind, APAC
Jesslyn Tan

Jeslyn Tan

Honorary Secretary
Managing Director
Stellar Lifestyle

Our Executive Committee Members 2022-2024


Alrick Dorett

Committee Member
Chief Operating Officer
Singapore & Malaysia
Chris Chalk

Chris Chalk

Committee Member
Chief Strategy Officer
BBH Singapore

Andy Cairns

Committee Member
Managing Director
Iris Singapore
Craig Mapleston_060621_v1

Craig Mapleston

Committee Member
VCCP Singapore

Bill Ang

Committee Member
Brand Marketing
Dhiren Amin

Dhiren Amin

Committee Member
Chief Marketing Officer
NTUC Income

Chloe Neo

Committee Member
OMG Singapore

Kunal Jeswani

Committee Member
Group CEO
Singapore & Malaysia

Luke Tucker

Committee Member
(Individual Member)
Regional Head of Marketing

Tim Chan

Commitee Member
ECD & Partner
GOVT Singapore

Vivek Khandelwal

Commitee Member
(Individual Member)
Director, Digital Acquisition Strategy & Operations


They represent our members' interests, manage the association, and coordinate the various programs and events to promote industry connectivity and talent in the Admarcom community. We work closely with organizations, regional bodies, and governmental bodies.

Organizations we work with

Advertising Media Owners Association Singapore (AMOS)
Singapore Advertisers Association (SAA)
Advertising Standards Authority of Singapore (ASAS)
Digital Advertising Alliance (DAA)
International Advertising Association (IAA)



Bernard Chan

Chief Executive Officer
Geoff Bio Pix 9 - Edited

Geoff Tan

Events & Partnerships
Gerald's photo

Gerald Chong

Senior Manager
Programs & Events
Chris Oh - profile photo 2

Christopher Oh

Talent Development


Senior Executive
Finance, Admin, HR
Celine's Photo

Celine Tay

Keith's Photo

Keith Goh

Senior Executive
Talent Development
Amira Photo

Ami Yasmein


Official Legal Advisor 

TPC Logo (small)


Past Presidents

4AS Presidents

Master’s Ltd, Millington Ltd and C. F. Young (Founding members) 1948 1954
Gilbert Alan Hill-Reid 1955
K. M. Palmer 1956 1957
A. C. Baird 1958
M. D. Hammersley 1959
K. M. Palmer 1960 1967
A. B. Green 1968 1969
Fred Kent 1970 1970
Warren Wood 1972 1975
Y. P. Chan 1976 1977
Vince Khoo 1978 1985
Eddie Chan 1986 1988
Peter Ling 1989 1990
Ivan Chong 1991 1993
Bernard Chan 1994 1997
Vincent Hoe 1998 1999
Bernard Chan 2000 2002
Anthony Kang 2003 2009
Theodore Choo 2010 2011
Connie Chan 2012 2017
Chloe Neo 2018 2019
Goh Shu Fen 2020 2022

IAS Presidents

David Teo 1990 1993
Y. P. Chan 1994 1997
Vincent Hoe 1998 1998
Donald Ee 1998 1999
Gerry Pereira 2000 2000
James Yip 2001 2003
Rodney E. Pullen 2004 2005
James Yip 2006 2008
Sorab Mistry 2008 2010
Terry O'Connor 2010 2012
Goh Shu Fen 2012 2019


Our association would not be where we are today without the significant contributions of Peter Ling, Anthony Kang, and Tham Kai Wor to the advertising industry. 

Peter Ling

Governor of IAS

Anthony Kang

Governor of IAS

Tham Kai Wor

Founding Governor of IAS



Saatchi & Saatchi, Black Design and Jonathan Yuen share top honours by winning the Coveted Gongs for Advertising, Design and Interactive at the 26th Singapore Creative Circle Awards

Singapore , 3 November 2006 – More than 900 people from agencies, advertisers and media turned up in full force at the Ritz Carlton Millenia tonight; as the Association of Accredited Advertising Agents Singapore (4As) announced the winners of the 26 th Singapore Creative Circle Awards (CCA)... [ Read More ]


New Zealand's Media Design School Students Awarded Best of Show at the Crowbar Awards 2006

Singapore, 6 October 2006 – Neil Williamson and Rachael Walker from Media Design School in New Zealand walked away with the Best of Show Award at the 2006 Crowbar Awards held at the NTUC Auditorium tonight... [ Read More ]


Mediaedge:cia Walks Away with The Top Prize at the Singapore Media Awards 2006

Singapore, 15 September 2006 – Singapore - Mediaedge:cia walked away with the prestigious Grand Prix for the Best Overall Media Campaign at the Singapore Media Awards 2006. 9 contenders, all winners in their respective categories battle... [ Read More ]


4As Announces the Appointment of the Creative Advisory Panel

Singapore, 30 August 2006 – The Association of Accredited Advertising Agents Singapore (4As) has taken a big step to further champion the standard and interests of the advertising and marketing communications industry and the creative professionals... [ Read More ]


4As President Anthony Kang Tells Adobo Magazine How Singapore’s Ad Industry is Shaping up

How would you access the health of the Singapore ad industry? Do you see it growing or has it been stable? At best, the growth for the ad industry is marginal if not currently stable... [ Read More ]


Eye Reporter Interviews Julie Tilley

Having worked with successful creative & media agencies that won industry recognition what have you seen as being the most effective and innovative element in Out-of-Home campaigns? In a small, high density country such as Singapore there is a wealth of opportunity to cost efficiently engage consumers outside their home or place of work. The executions that... [ Read More ]


New Online Experience - 4As Launches Website Revamp

Today the 4As launched a new look and feel for their online presence. Along with a new e-newsletter, this update will be the first phase of improving the www.4as.org.sg online experience over the next few months... [ Read More ]

May Loong

PAY to READ AdLib wef JANUARY 2007

Publisher/Editor of AdLib, Valerie Trevor, has announced that the monthly advertising newsletter that reaches advertising & PR agencies, marketing companies, broadcasters, media owners, media planners & media buyers/sellers will now cost $3.00 per issue with effect from the January 2007 issue. Adlib readers will be charged $33.00 for 11 issues for the calendar period of January - November/December 2007 to cover mailing, letter-shopping and envelope costs.


New Faces, New Places

January 2007 – Newly elected Executive Committee Member Harpreet Singh Kaintel of ZenithOptimedia has been appointed Chairman of the Media Committee, replacing Julie Tilley who returned to Sydney in December 2006. Another new face, Shirley Yeo of DDB Worldwide ... [ Read More ]


4As Partners The Webby Awards, Interviews Executive Director, David-Michel Davies

January 2007 – 4As is pleased to announce the partnership with New York based Webby Awards, the leading international award honouring excellence on the Internet. Established in 1996, the Webbys are presented by The International Academy of Digital Arts and... [ Read More ]


MCS is now ABC.

January 2007 – Media Circulation Services (MCS) has obtained regulatory approval for the change to Audit Bureau of Circulations Singapore (ABC). ABC, the advertising industry’s independent body that provides audit and verification of the circulation of print media, was jointly... [ Read More ]


Media Veteran appointed Chairman for Singapore Media Awards 2007

January 2007 – The Association of Accredited Advertising Agents Singapore (4As) announced the appointment of Gan Boon Guan, Managing Director of OMD Singapore, as Chairman for the 2007 Singapore Media Awards (SMA).... [ Read More ]


Get Ready to Grow at the Crowbar Awards 2007

January 2007 – The 4As announced at the Crowbar Seminar, the appointment of this year’s Crowbar Awards co-chairmen – Eric Yeo, Head of Art of Ogilvy & Mather and Goh Wee Kim, Associate Creative Director of BBDO Singapore... [ Read More ]


Braving the Rain to be Inspired

January 2007 – Over a course of four rainy days, over 700 students attended the Crowbar Seminar, held from 15-18 Jan 2007 at the Singapore Management University, in conjunction with the Creative Exhibition. The Creative Exhibition featured... [ Read More ]


Noor and Jass back full time at 4As

January 2007 – 4As is pleased to welcome back Siti Noor Aishah, or Noor, as she is fondly known to us. Noor will be returning to the 4As full time as Operations Manager from 1 February 2007. She will be responsible for the secretariat’s administration in addition to working with other team members on the Award Shows... [ Read More ]


MIS Offers Special Corporate Membership Package for 4As Members

January 2007 – The Marketing Institute of Singapore (MIS) - the one place that connects you to the largest fraternity of sales and marketing practitioners. Members of 4As who sign up for the Marketing Institute's... [ Read More ]


Top Creative to Helm CCA 2007

March 2007 – The 4As has appointed Calvin Soh, Chief Creative Officer of Publicis Asia, President/Creative Director of Fallon Asia, as Chairman of the Singapore Creative Circle Awards 2007 (CCA). Soh has won Golds and Silvers in One Show, Lions... [ Read More ]


Survivors of the Young Lotus

March 2007 – The 4As sent two young creatives from JWT to represent Singapore at the recent AdFest Young Lotus competition. From the word “go”, the pair had only 48-hours to execute a TVC to promote Pattaya. Armed with little... [ Read More ]


Eye Reporter Interviews Linda Locke

March 2007 – 1. Creative is one of the key elements for successful Out-of-Home applications. What do you see as the strengths and what as the limitations of a creative execution? The great strength of an outstanding idea and execution in... [ Read More ]


EYE Lands JetQuay

March 2007 – EYE has been appointed the preferred partner for Changi Airport's new exclusive luxury terminal, JetQuay.

Designed for the Commercially Important Person (CIP), JetQuay is situated away from busy passenger traffic areas... [ Read More ]


Stellar Creative Takes the Reins as Chief-of-Jury of AOA Awards

March 2007 – Tay Guan Hin, Regional Executive Creative Director of JWT South East Asia and one of Asia's top ranking creatives has been appointed as the Chief-of-Jury of the inaugural Asian Outdoor Advertising (AOA) Awards. Thomas Ang, General Manager... [ Read More ]


Scribble After a Meal

March 2007 – The Crowbar Awards turns 7 this year and celebrates with Eric Yeo and Goh Wee Kim as co-chairmen. It all starts with an idea. Thoughts to paper, scribbled, sketched, scratched. Students ... [ Read More ]


Crowbar Winners – Where Are They Now?

March 2007 – Don't underestimate the power of a crowbar. From a local event to one that reaches beyond the boundaries of national lines, The Crowbars have certainly evolved over the years and served its purpose – to create a platform for students... [ Read More ]


Dentsu Singapore Gets into the Sports Game

March 2007 – Dentsu Singapore has started a new Sports & Sponsorship Marketing division within the local office. Led by ex-DDB Group Head, Alan Lim, this new division will leverage on Dentsu's long-established sports divisions in Tokyo ... [ Read More ]

May Loong

Recommended Minimum Rates Include Digital

March 2007 – The 4As recently released an updated, revised recommended minimum rates. The rates were produced by the 4As Finance Committee in consultation with members and with the assistance of the 4As Interactive Committee... [ Read More ]

May Loong

The 4As Annual General Meeting 2007

March 2007 – Attention all members, the 4As Annual General Meeting (AGM) 2007 will be held on Monday, 30 April 2007, 5pm. Notice of the meeting and details will be sent shortly to all members. In the meantime, please mark your diaries.

May Loong

Join the Buzz at the Marketer's Marketplace

March 2007 – Four organisations - The American Chamber of Commerce in Singapore (AmCham) , The Association of Accredited Advertising Agents (4As), Direct Marketing Association of Singapore (DMAS) and Institute of Public Relations Singapore (IPRS) – come together to host a networking night... [ Read More ]


Grab a copy of our first YearBook - My4AsBook06.07 !

May 2007 – The late English poet Elizabeth Barrett Browning once said, “Light tomorrow with today.” With that thought in mind, the 4As have put together what we’d like to think of as an annual journal... [ Read More ]


Fresh Blood at the 4As

May 2007 – The Association of Accredited Advertising Agents Singapore (4As) welcomes two senior members of the industry to its Executive Committee. Jeffrey Seah, Chief Executive Officer, MindShare Singapore and Patricia Lim, General Manager, PHD Network were co-opted into the Executive Committee recently.


President Anthony Kang Shares Future Plans for the 4As at AGM

May 2007 – The 4As held its 2006 Annual General Meeting on April 30 where President Anthony Kang delivered his report for the past year and shared the Association's plans for the next 12 months.


SMA 2007: Strong Industry Support for Its Third Show - New Categories Added

May 2007 – September 21st will mark the Singapore Media Awards (SMA) third significant year that media professionals at the Association of Accredited Advertising Agents Singapore (4As) come together to celebrate the importance of outstanding media thinking and strategizing behind highly successful advertising campaigns.


CCA Interactive Gong Winner Jonathan Yuen Grabs Three Webbys

May 2007 – Jonathan Yuen has his website starred alongside rock legend David Bowie, eBay, co-founders of YouTube and web-sharing website Flickr as winners of The 11th Annual Webby Awards, the Oscars of the Internet.


Clio Awards 2007 - Singapore's Creative Calibre on the Rise

May 2007 – At the recent Clio Festival in Miami , agencies did Singapore proud as they were saluted with a total of 21 awards. JWT Singapore – 4 Bronze; Kinetic Singapore – 1 Silver; Ogilvy & Mather Singapore – 1 Silver, 6 Bronze; Saatchi & Saatchi – 2 Silver, 7 Bronze.


The 4As Welcomes New Member, Kingsmen Ooh-media

May 2007 – In this issue, we interview Danny Lim, Director of Kingsmen Ooh-media, who shares with us the company's vision and his views on the evolving OOH industry.


AOA Conference Speaker Line-up Announced

May 2007 – The conference will host foremost professionals from fields such as creative advertising, media, research, communication technologies and other related specialisations. 


The Singapore Media Awards – An Unforgettable Award and Experience

May 2007 – Just returned from her trip to BBC World News Room in London, Deepika Nikhilender, winner of the SMA 2006 Media Person of the Year and Managing Partner, MindShare Singapore, shares her experience in the home o' a cuppa tea, bangers and mash and the Union Jack.


Crowbar Winners – Where Are They Now?

May 2007 – In the second installment of “Crowbar Winners - Where are they now?” meet Gen Tan, our very first Best of Show Winner for Design Category.  


A Night at the Marketers' Marketplace

May 2007 – More than 100 people attended the Marketers' Marketplace, hosted by the American Chamber of Commerce in Singapore (AmCham), the Association of Accredited Advertising Agents (4As), Direct Marketing Association of Singapore (DMAS) and Institute of Public Relations Singapore (IPRS), held on 25 April at the Fuji-Xerox Epicentre. 


The Crowbars Celebrate Creativity: “State – Political Satire Magazine” Bags Top Award

August 2007 – The advertising industry's prestigious annual Crowbar Awards for students were handed out at a Gala Dinner at Marina Mandarin Hotel Ballroom on 16 August, with Syed Shameer Shah, a Temasek Polytechnic student, clinching top honours with the Best of Show award. His entry, “State – Political Satire Magazine”, also won the Best of Design Category. 


4As Conducts Industry Planning Workshop

August 2007 – The 4As Executive Committee recently conducted a full day workshop in the name of exploration and discovery; defining ways that our industry was evolving and how the 4As will stay relevant and effective into the next decade.


Cannes Lions – Singapore Winners

August 2007 – This month's issue of My4AsNews features a special report on the prestigious Cannes Lions Festival. Three Singapore creatives share with us their experience and insights as a Jury member at the festival. We also give the low-down on Singapore 's performance at the festival this year.


My4AsNews Interviews Raju Bhakta on Digital Media

August 2007 – This month's spotlight is on one of our members who joined us last year – EYE Singapore. We pick the brains of Raju Bhakta, General Manager, who shares with us his insight on the future of digital media.


Crowbar Winners – Where Are They Now?

August 2007 – Following our first 2 installments of “Crowbar Winners – Where are you now” we now bring the focus to Ko Min Jung, the Korean lady who in 2001 walked away with 5 awards at the inaugural Crowbar Awards. 


Engage 2007 Conference – The Edge of the Cutting Edge

August 2007 – Engage 2007, a two-day event, showcases the brightest and bravest thinkers core to the communications and brands industry, from around the world. 


I-S Magazine is Shouting Louder than Ever

August 2007 – An upgrade in paper quality, a dramatic boost in circulation, and an upcoming redesign are making I-S Magazine an even better choice for lifestyle advertisers. Starting with its July 13 issue, I-S Magazine is printed on semi-gloss paper... [ Read More ]


Valuable Lessons Learnt From this Year's CCA International Judges

October 2007 – Enthusiastic young creatives and students participated in an enthralling discussion with the panel of six speakers at the recent annual Ad Seminar held at the Singapore Repertory Theatre.



The Singapore Creative Circle Awards Evolves with the Changing Communications Landscape

October 2007 – In ensuring that the Creative Circle Awards (CCA) continue to maintain the highest level of creative standards and to reflect the changing media landscape, the 4As Creative Advisory Panel (CAP) has implemented several changes by refining the rules and categories for CCA this year.


Singapore Media Awards 2007 Winners Announced

October 2007 – The media industry's annual Singapore Media Awards were handed out on 21 September during a Gala Dinner at The Ritz-Carlton Millenia, with OMD Singapore clinching the Media Agency of the Year award. This is the first time that SMA is presenting the award, honouring the agency that tops the results tally.


My4AsNews Interviews Ray Pak

October 2007 – My4AsNews conducted an exclusive interview with newly-crowned SMA 2007 Young Media Person of the Year Ray Pak of PHD Singapore.

May Loong

Whatever and Anything to incorporate students' winning ideas in next campaign

October 2007 – The two winning teams with the best ideas from the recent Crowbar Breaking In Workshop presented their ideas to Out of the Box (OOTB), the distributing company for Anything and Whatever. Both ideas were well liked by OOTB and will be incorporated in the next Anything and Whatever campaign, and OOTB will fly both teams to Bangkok to witness the filming of the TVC, where their ideas will be used in the commercial.


Crowbar Winners – Where Are They Now?

October 2007 – In 2002, Ang Sheng Jin made history when he walked off with 23 awards — the most awards ever won by a student at the Crowbars. Since graduating from LASALLE-SIA College of the Arts, he has added to his string of accolades with numerous awards at international shows like the D&AD's, One Show, and Cannes . Sheng Jin is currently at JWT Singapore as an Art Director and works with clients such as HSBC and Unilever.


4As & Emergenetics Asia Presents Emergenetics: The Creative Science of Persuasion

October 2007 – Over 17 years, thousands of people in the creative industry have benefited from the Emergenetics approach. Come, learn and apply the cutting-edge techniques that JWT, BBDO, McCann Erickson Worldwide Agency, Cohen & Wolfe, Young & Rubicam and many other creative organizations have adopted in their internal programmes.


I-S Magazine is Shouting Louder than Ever

October 2007 I-S Magazine recently went through a redevelopment. The first redesigned issue was out 5 October. It was a total upgrade to better server their urban professional readership... [ Read More ]

May Loong

Executive Director's Note

December 2007 – The holidays are a special time of year. Despite the hustle and bustle of shopping, parties and what not, the season is fun. We've just wrapped up our last Awards Show of the year... [ Read More ]


Ogilvy Singapore Receives Top Accolades At the Gong Show

December 2007 – Some of Singapore 's advertising industry's most creative and innovative campaigns earned kudos at the 27th annual Creative Circle Awards (CCA), held on 29 November. 


What's Your Colour?

December 2007 – Blue, Green, Yellow or Red. Understand yourself through the colours that represent you. That was what nine participants did at the recent Emergenetics course.


My4AsNews Interviews Adrian Chan

December 2007 – CCA 2007 New Art Director, Adrian Chan tells us his thoughts about his recent win. 


Crowbar Winners – Where Are They Now?

December 2007 – Clarence Chiew graduated from Pepperdine University , California with a degree in Advertising and Fine Art in 1998 and returned to serve in the Army until 2001. At that time, finding a job in advertising was easier than panning for gold. Ironically, he found some at the 2002 Crowbars and it helped him land his first job at CRUSH and then later at 10AM. He now plies his trade as a Copywriter at JWT Singapore 


The Webby Awards - Enter Now

December 2007 – Join the ranks of the Web's best and brightest, making you - and your work - an industry leader. Past nominees and winners have garnered coverage around the world - from CNN, CNBC, and BBC to USA Today, the Wall Street Journal and the New York Times. Validate your superior work.

Enter here: www.webbyawards.com 

May Loong

Executive Director's Note

February 2008 – With this first My4AsNews issue of 2008, a fresh year arrives and a celebration begins - our 60th anniversary! As this 60th year unfolds, we hope you'll celebrate with us. Something we're looking forward to this year is the redesign of the 4As logo... [ Read More ]


The 4As Launches Inaugural Young Creatives Competition

February 2008 – For the first time in the 4As history, young creatives have a dream opportunity - to showcase their talents and a chance to represent Singapore at the Cannes Lions 2008 Young Lions Competition.


The Singapore Creative Circle Awards Continues to Evolve

February 2008 – The Singapore Creative Circle Awards (CCA), the Oscar's of Singapore 's creative industry, will continue to fine-tune the steps taken to maintain our reputation and the high creative standards that we have established so far.


ZenithOptimedia's CEO Appointed SMA 2008 Chairman

February 2008 – The 4As has named Mr. Harpreet Singh Kaintel as chairman of the Singapore Media Awards 2008. Currently chairman of the 4As Media & Research Committee, Kaintel, CEO of ZenithOptimedia, has been playing key roles at ZenithOptimedia and in the media industry over the last six years.


ZenithOptimedia's CEO Appointed SMA 2008 Chairman

February 2008 – The 4As has named Mr. Harpreet Singh Kaintel as chairman of the Singapore Media Awards 2008. Currently chairman of the 4As Media & Research Committee, Kaintel, CEO of ZenithOptimedia, has been playing key roles at ZenithOptimedia and in the media industry over the last six years.


Crowbar Winners – Where Are They Now?

February 2008 – Alice is the winner of the Best of Show Marketing Communications in the Crowbar Awards 2003. She started her career at Foote Cone and Belding Singapore (now DraftFCB) under the guidance of Robert Gaxiola. She currently works at BBDO Singapore as a Junior Copywriter.


4As Announce New Executive Committee 2008/2009

April 2008 – The Association of Accredited Advertising Agents Singapore (4As) announced that Anthony Kang, President of Dentsu Singapore was re-elected as the 4As President during the Annual General Meeting held on 29 April.  Kang has served as President of the 4As for the last two terms.


Acclaimed Creative Set to Front Creative Circle Awards

April 2008 – An award-winning creative, Chris Chiu, Executive Creative Director of Leo Burnett Singapore will be chairing this year’s Creative Circle Awards (CCA). 


A Seminar to Crow About

April 2008 – On the 22nd of April, creative industry experts gathered at the Singapore Polytechnic auditorium to provide valuable insights to creative students, lecturers and young professionals. This year’s seminar was divided into three sessions; Interactive/Design, Film/Photography and Advertising, attracting over 400 attendees. 


CAAAA Executive Committee Members Announced

April 2008 – The members of the 1st Executive Committee (EXCO) for the CAAAA were installed at the Annual General Meeting in Mumbai on March 18 this year.


CAAAA Unveils Logo

April 2008 – The Confederation of Asian Advertising Agency Associations (CAAAA) announced the winner of the CAAAA Symbol Mark Competition at the Annual General Meeting held in Mumbai on 18 March 2008. 


Crowbar Winners – Where Are They Now?

April 2008 – Ngai Arh Chun (Ya Jun) is the Best of Show - Advertising winner for the 2004 Crowbar Awards. When he graduated from Temasek Polytechnic in Visual Communications, he didn't expect to be hired so soon. But after his win at the Crowbars, the offers started pouring in. 


Singapore Media Awards 2008 Invites Nominations for People Awards

June 2008 – 2008 marks the fourth presentation of the Singapore Media Awards (SMA). An important change this year is the invitation for nominations for the Special Achievement Awards. They are; Media Person of the Year, Young Media Person of the Year and Media Sales Person of the Year. 


4As Creative Advisory Panel Welcomes New Members

June 2008 – The 4As Creative Advisory Panel (CAP) welcomes three new members to its committee; Chris Chiu, Executive Creative Director of Leo Burnett Singapore, Steve Llewellyn, Executive Creative Director of Bates 141 Singapore, and Valerie Cheng, Creative Director of Arc Worldwide. 


The Crowbar Awards Announces Advertising Boot Camp

June 2008 – In the spirit of the Crowbar Awards, a three day Crowbar festival will be held from the 23rd to the 25th of July. In line with 4As’ aim to nurture and discover talents for the creative industry, an Advertising Boot Camp will take place at MIS' campus from 23rd to 24th July. To wrap up the festival, the Crowbar Awards Ceremony will be held on the 25th of July at Orchard Hotel.


Overwhelming Response for Cannes Lions Inaugural Design Lions

June 2008 – This year’s Cannes Lions International Advertising Festival launched the Design Lions, further enhancing and complementing the celebration of creativity.  


Crowbar Winners – Where Are They Now?

June 2008 – 2004 saw a promising new Art Director emerge from the Crowbar awards — Tan Beng Beng.  After graduating from the Nanyang Academy of Fine Arts with a diploma in Visual Communications, he won a whopping, 9 Crowbar awards and was immediately hired by Saatchi and Saatchi.


4As Kicks Off 60th Anniversary Celebrations

August 2008 – The Association of Accredited Advertising Agents Singapore (4As) marks its 60th anniversary this year.  To mark this special event, the 4As is planning a series of events and initiatives. A celebratory gala dinner will... [ Read More ]


Singapore Media Industry’s Finest to be Commended

August 2008 – A total of 11 agencies will compete for the Singapore Media Award’s (SMA) top prize across various categories and the coveted Grand Prix for the best overall media campaign and Media Agency of the Year Award... [ Read More ]


Singapore Creative Circle Awards 2008 - Extended Entry Deadline

August 2008 – Agencies can now submit work to compete for recognition for the best work in advertising, design, direct marketing/promo and interactive media. This year’s four jury panels are spearheaded by Tay Guan Hin of JWT Singapore (Advertising)... [ Read More ]


Crowbars Night Puts Student Creativity On Its “Shoulders”

August 2008 – The annual Crowbar Awards for creative students was handed out at a Gala Dinner at the Orchard Hotel on 25th July, with Jonathan Ong, a Temasek Polytechnic student, clinching top honours with the Best of Show Crowbar... [ Read More ]


Wonder at Club 21’s ‘Art of the T’ in the Singapore Biennale’s Containart Pavilion

August 2008 – Club 21, the Singaporean luxury retail company, will be supporting as well as participating in second Singapore Biennale (SB2008) from 11th September to 16th November 2008. Club 21 will be presenting the ‘Art of the T’ exhibition... [ Read More ]


Marketing Institute of Singapore Extends Course Discount to 4As Members

August 2008 – In partnership with the 4As, the Marketing Institute of Singapore (MIS) is offering all 4As members a 10% discount to attend MIS’ Learning & Development courses from Sep – Dec 2008... [ Read More ]


The Gong Show Celebrates Singapore's Finest

October 2008 – Advertising agencies will compete for the Creative Circle Awards (CCA) top prize across four disciplines – Advertising, Design, DM/Promo and Interactive – the coveted Gongs and the Agency of the Year Award. The awards ceremony, or more popularly known... [ Read More ]


Singapore Media Awards 2008 - MediaCom Awarded Agency of the Year While Grand Prix Goes to ZenithOptimedia

October 2008 – The media industry’s annual Singapore Media Awards (SMA) were handed on 5 September during a Gala Dinner at The Ritz-Carlton, Millenia Singapore, with MediaCom taking home the Media Agency of the Year award... [ Read More ]


Singapore Media Awards 2008 - MediaCom Awarded Agency of the Year While Grand Prix Goes to ZenithOptimedia

October 2008 – This issue, we ask Ariane Goo, Media Group Head of OMD Singapore, on her thoughts about the media industry and about her recent win at this year’s SMA as Young Media Person of the Year... [ Read More ]


Creative Students and Professionals Attended Ad Seminar for Inspiration

October 2008 – Over 200 creative students and young professionals attended the recent Ad Seminar where they absorbed the experience of international creatives. The seminar aimed to inspire new interest and greater ideas in Singapore's future creatives... [ Read More ]


4As Member Agencies Enjoy As Much As 15% Off Combined Direct Mail Postage & Production Costs

October 2008 – Singapore Post has announced a 4As exclusive Direct Mail Rate (Printed Papers Only). This is aimed specifically to encourage, development and use of printed Direct Mail... [ Read More ]


TrinityP3 Expands to Singapore

October 2008 – TrinityP3, a leading marketing management consultancy, has opened its doors in Singapore. TrinityP3 has been managing an increasing number of agency and provider selection reviews, having recently run pitches for numerous clients in the APAC region... [ Read More ]

May Loong

Note from 4As Executive Director

December 2008 – Festive holiday fervor together with copious amounts of nostalgia fills the air at our 4As nest. This year, we are not only reflective of a successful 2008 which is soon about to draw to a close... [ Read More ]


PHD’s Pat Lim appointed SMA 2009 Chairperson

December 2008 – The 4As has named Managing Director of PHD Singapore, Ms. Patricia Lim, as Chairperson of the Singapore Media Awards (SMA) 2009. 


Ogilvy Singapore Wins Advertising Gong and Agency of the Year for Second Consecutive Year

December 2008 – Ogilvy Singapore’s “Art, Beauty, Comic, Health” campaign for FHM won the Advertising Gong at the 28th Annual Creative Circle Awards (CCA) held on November 14 at the Shangri-La Hotel. 


Tham Khai Meng - First Asian Named Ogilvy's Worldwide Creative Director

December 2008 – Ogilvy & Mather Worldwide has announced Tham Khai Meng as its Worldwide Creative Director and Chairman of its Worldwide Creative Council on 25 November 2008. This move marks the first time an Asian will take on global responsibilities at a renowned agency. 


Outgoing IFABC President Calls on Members to Embrace Digital Media Measurement

December 2008 – At the recent International Federation of Audit Bureaux of Circulations (IFABC) General Assembly in Mexico, outgoing President, Chris Boyd of ABC UK & Ireland and IFABC, called on members to embrace the digital medium. 


Singapore Enterprises Get Design-Savvy with $12m Boost

December 2008 – An extensive S$12million government initiative aims to help local businesses understand that design in business can play a crucial role in serving as a differentiating factor in sustaining value and enhancing competitiveness. 


2009 CLIO Awards Open for Submissions

December 2008 – The CLIO Awards, honoring creative excellence and innovation in the advertising, design and interactive industries, is now accepting submissions online.


Grey's Creative Directors to Helm 2009 Crowbar Awards

February 2009 – Justin Lim and Koh Hwee Peng, Creative Directors of Grey Singapore, will chair this year's Crowbar Awards. 


4As Embarks on Media & Advertising Career Initiatives

February 2009 – The 4As has launched the Jobs Redeployment initiative and an online career centre to address some of the issues affecting businesses given the global economic slow-down.


Job Opportunities at Creative Industries Fair

February 2009 – The Creative Industries is growing amidst the current downturn. Job conversion and training opportunities abound as demand for creative talent continues to increase.


Survey Reveals Concerns of Indie Agencies

February 2009 – The 4As has embarked on a pilot initiative to look into the interests of independent agencies. As self founded and funded businesses, these agencies have a unique set of issues and challenges that are different from those of network agencies and the multinational groups. 


Sponsorship: Does It Create Meanings and Deliver Value?

February 2009 – The evolution of sponsorship in recent times has been remarkable. From a peripheral and relatively small-scale marketing communication technique, it has grown into a major marketing strategic tool, particularly for global brands. 


Who Will be the Next 4As President?

April 2009 – That’s the question on everyone’s mind at the Accredited Advertising Agents Singapore’s Annual General Meeting (AGM) held on April 28. 


4As Conducts Straw Poll on Trading Conditions During Economic Downturn

April 2009 – With the deepening economic crisis, a straw poll was quickly conducted in collaboration with DesignSingapore Council in the first quarter of this year to understand how 4As members are coping with the downturn and what steps could be taken by the government to help the industry. 


The CHESTNUTS at the 4As 60th Anniversary Party

April 2009 – Although the 4As has originally made big plans for the 60th anniversary celebrations, they have scaled it down in light of the economic climate. They will now be having a party on May 21 at the Bellini Grande to commemorate the occasion. 


April - The New Official Month for Creative Circle Awards

April 2009 – The Association of Accredited Advertising Agents Singapore (4As) has endorsed the recommendations of the 4As Creative Advisory Panel to postpone the 29th Creative Circle Awards (CCA) to 2010.


Crowbar Awards Let Creative Students Shine

April 2009 – Which school produces the most creative students? Going by the latest rankings by The Association of Accredited Advertising Agents (4As), Temasek Polytechnic is the most awarded college, followed by Nanyang Technological University and Singapore Polytechnic.


Singapore Set to Embrace Digital Delivery for TVC

April 2009 – In encouraging initiatives that promotes better business, increase operational efficiency and productivity for our industry, the 4As recently co-hosted a presentation with eBUS on the introduction of digital tapeless delivery solutions for TV commercials on April 22 at the Arts House.


Watch out for those who shine at The Crowbars 2009

July 2009 – Befitting to the Crowbar 2009’s tagline of “it’s your chance to shine”, this year’s entries has shown great promise of budding stars who have the potential to shine in the creative industry.


Line-up of activities during Crowbar Festival

July 2009 – This year, the Crowbar Festival will be held from 24 – 28 August 2009. The festival will kick off with the Crowbar 24-Hour Advertising Challenge (24- 25 August) and the Crowbar Seminar on Wednesday (26 August) before closing off with the awards presentation show at Shangri-La Hotel on Friday evening, 28 August.


Singapore Media Awards 2009 invites nominations for Special Achievement Awards

July 2009 – Inaugurated in 2005, the Singapore Media Awards (SMA) gives recognition to outstanding media practices and strategies that contribute to the success and results of an advertising campaign. 


Spikes Asia 2009 comes to Singapore

July 2009 – Asia is emerging as a creative centre of excellence. This year’s Spikes Asia Festival will both celebrate the region’s amazing output and provide inspiration for the future.


AdAsia: “Redefining the Future”

July 2009 – In today’s troubled economy, advertisers are challenged to generate more value with less marketing dollars. Advertisers are compelled to consider options that offer accountability, measurability, and a fair return on investment, while making every dollar count.


Adlib shines the spotlight on media professionals under 40

July 2009 – AdLib, the advertising journal linking agencies, marketers, broadcasters and clients has a Special Adlib Feature – “Shining The SpotLight on MEDIA PROFESSIONALS UNDER 40!” in the pipeline. It is calling all media professionals under 40 who fits the following bill as provided by AdLib’s Editor Valerie Trevor: 


4As has relocated

July 2009 – The Association of Accredited Advertising Agencies (4As) has moved to a new office at China Square Central. 


4As welcomes New Marcom Manager

July 2009 – Elisse Zeng joins The Association of Accredited Advertising Agents Singapore (4As) as Marcom Manager, where she will be responsible for marketing, communications, membership and event management. 


4As announces new 1st Vice-President and Executive Committee members

September 2009 – The Association of Accredited Advertising Agents Singapore (4As) announces the appointment of Ted Choo as the 1st Vice-President and welcomes three new Executive Committee members.


Strong media entries amidst recession

September 2009 – A total of 176 entries were submitted for the Singapore Media Awards (SMA) 2009 this year, 10 less than last year. In light of the recession, the number is a mark of the strong resilience of the media industry against the hard times. 


Celebrating the region’s best creatives at the Spikes Asia

September 2009 – Over three days, Spikes Asia showcased the very best of Asian creativity. Across 26 seminars and six workshops, delegates explored the most important issues for the regional and global advertising industry. 


Unprecedented double-category wins for LASALLE’s Lim Si Ping

September 2009 – The Crowbars 2009 Awards Show marked a historical moment when Lim Si Ping from LASALLE College of the Arts scooped both the Best of Interactive and Best of Design awards, a first that an entry has won two Best of Category awards.


Asia Pacific Out-of-Home (OOH) Media Convention 2009

September 2009 – The Asia Pacific Out-of-Home (OOH) Media Convention 2009 will be held on 5th & 6th November at the iconic Macau Tower. The theme this year is “Inside-Out” which conveys the organiser’s objective to present the complete picture of out-of-home communication, latest insights and next opportunities. 

May Loong

My 4AsNews Special Edition - Singapore Media Awards 2009

October 2009 – 17 awards were given out during the Singapore Media Awards 2009 gala dinner held on the 30th September at the Shangri-La Hotel, with OMD going home as the biggest winner of the evening... [ Read More ]


SMA 2009 Winners List

October 2009 – MEDIA AGENCY OF THE YEAR OMD Singapore

See more results : SMA09-Winners.pdf


4As Media & Research Committee welcomes new Chairman

December 2009 – The Association of Accredited Advertising Agents Singapore (4As) announces the appointment of Connie Chan, Managing Director of Mediaedge:cia Singapore as the Chairman of the Media & Research Committee. 


Advertising for SMEs – A Total Waste of Money, Right?

December 2009 – In conjunction with the Singapore Design Festival 2009, Design for Enterprises and the Association of Accredited Advertising Agents Singapore jointly organised a seminar titled “Advertising for SMEs – A Total Waste of Money, Right?”


The 4As gathers the industry for a salary survey

December 2009 – This financial downturn provides a very good opportunity for companies to review the salary structure to ensure that they are fiscally prudent and yet competitive enough to retain talents.


The President’s Design Award honours 4 designers and 7 designs

December 2009 – There were 11 recipients at this year’s President’s Design Award Ceremony held at The Istana 19 November where President SR Nathan gave out the annual awards to 4 outstanding designers and 7 ground-breaking designs.


Interview with Lim Si Ping, winner of the Crowbars 2009 Best of Show award

December 2009 – The Crowbars 2009 Awards Show marked a historical moment when Lim Si Ping from LASALLE College of the Arts scooped both the Best of Interactive and Best of Design awards, a first that an entry has won two Best of Category awards. 


DMAS holds the “Wedding of the Year”

December 2009 – Back after a two-year hiatus, the Direct Marketing Association of Singapore (DMAS) has re-launched the prestigious dm360 Awards to celebrate the marriage of Creativity and Effectiveness in the creative industry. 


A chance to share a beer and smoke with David Droga

December 2009 – Supported by DesignSingapore Council, the Association of Accredited Advertising Agents Singapore registered 28 Crowbar winners to attend Spikes Asia 2009. We caught up with Nicholas Goh, currently a final year student majoring in Creative Media Design at Singapore Polytechnic 


Ted Choo to lead the new 4As Executive Committee

March 2010 – The Association of Accredited Advertising Agents Singapore (4As) announced the election of the new President and Executive Committee at the Annual General Meeting held yesterday.


Advertising takes centre stage in September

March 2010 – After a year’s hiatus, the Association of Accredited Advertising Agents Singapore (4As) announces that the Creative Circle Awards (CCA) will return this year, to be held back to back with the Singapore Media Awards (SMA) in September.


Make your grass ahead greener with the Crowbar in hand

March 2010 – It’s that time of the year again for students aspiring to be the next big thing in the creative industry to start compiling their works as the Crowbars Awards 2010 opens up for entries.


8 Associations form Singapore Design Alliance

March 2010 – The Association of Accredited Advertising Agents Singapore (4As) is part of the newly formed Singapore Design Alliance, a network of 8 associations form the key design and design-related industry and professional associations in Singapore.


DesignS launched to boost local designs globally

June 2010 – Designers from several fields, including advertising, have banded together to form DesignS, an initiative that will promote local designs globally.


4As to produce an Ad Industry Best Practice Guidebook

June 2010 – The 4As will be producing an Ad Industry Best Practice Guidebook which is slated for launch before early 2011. Targeted at clients and agencies, the guidebook will promote the best practices of areas such as pitching processes, agency compensation and client-agency relationships. 


Building Briq to success

June 2010 – 5-month-old local shop Briq Communications makes no apologies for being an ambitious and savvy bunch. Run by a longtime tag team consisting of media veteran Pat Lim with Ray Pak, Russ Lai and a few loyal comrades, the latest addition to the 4As is one step ahead of the pack.


The Edge Singapore endorses circulation audits

June 2010 – It’s The Edge Singapore recently underwent a year-long audit to renew its certification as an audited publication recognized by The Audit Bureau of Circulations Singapore (ABC).


Creative Circle Awards is back with changes

June 2010 – The Creative Circle Awards (CCA) announced the lineup of jury heads this year. As Head of Jury, they will each lead a jury of creatives who will select the best works of the year from their respective category.


Advertising industry reality show in the pipeline

June 2010 – Branded content specialist ice-TV has announced plans to produce a 13 episode reality TV series based on the advertising industry. In the search for Asia's hottest new creative talent, brand leaders and agencies will be invited to brief, mentor and judge the work of 10 young hopefuls.


4As members get special discounts for the Singapore Garden Festival

June 2010 – Come 15 July 2010, one can look for fresh design inspiration amidst the shrubbery of the biannual Singapore Garden Festival.


The Gong Show and SMA merge for first-ever awards week week

September 2010 – The Gong Show and Singapore Media Awards, which laud the finest in Singapore's creative and media scene respectively, will be held back to back this year as a combined Awards week. 


NTU nabs 2010 top spot at Crowbar Awards

September 2010 – Nanyang Technological University (NTU) emerged triumphant at the Crowbar Awards 2010, as it made a clean sweep of the Best of Show and all the Best of Category Awards. The university also came out tops on the scoreboard with an impressive 255 points, as LASALLE College of the Arts followed in second place with 215 points. 


Interview with Best of Show winner

September 2010 – We catch up with the team from Nanyang Technological University who scored top accolades at the Crowbar Awards 2010 for their star entry, "Epiphany". Here is what Lim Chee Harn, Han Xuemei, Wendy Cheng Wan Yan, Flora Man Tsz Kwan, Low Jinyong have to say about their win. How does it feel to win the Crowbar Awards 2010, and what does this mean to all of you? 


Where the Wild things are

September 2010 – 4As welcomes a new member that was born to be Wild. Dynamic marketing and ad duo Ai Lin and Khee Jin set up local shop Wild Advertising and Marketing as a "better-equipped, more nimble and cost-effective" alternative to the big boys in the market. We catch up with them to find out more. 


Digital Advertising Alliance & Initiatives Launch

September 2010 – The Media Development Authority (MDA) identified digital advertising as a key segment within the Interactive Digital Media space and will like to involve the various key industry stakeholders in a concerted effort to put the building blocks in place and for Singapore to play a definitive role as a digital leader in Southeast Asia. 


Kinetic duo to chair Crowbar Awards 2011

November 2010 – Pann Lim, Executive Creative Director and Jonathan Yuen, Creative Director (Interactive) from Kinetic Singapore will take the helm of Crowbar Awards 2011. 


70% funding by DBIG

November 2010 – The Design for Business Innovation Grant (DBIG) is an assistance scheme administered by the Design for Enterprises (DFE) to help enterprises embark on a specific design project that result in an innovative design solution, as a first step towards a more design-driven business. 


Bansal the quiet achiever with vision and heart

November 2010 – When Vikram Bansal, Managing Director of ZenithOptimedia received the pretigious “Media Person of the Year” award at the Singapore Media Awards (SMA) 2010, there was a standing ovulation. It is testament of the respect he commands in the industry.


4As welcomes our first advertiser onboard

November 2010 – The 4As welcomes the Health Promotion Board (HPB) onboard as an affiliate member, marking it as the first advertiser to join the 4As. It also sets the precedence as the first government agency among 4As members.


Special rates for 4As with MediaBanc

November 2010 – Come 16 November 2010, there will be a simultaneous launch of Worldwide Advertising Monitoring (WwAD), a real time online portal to access and retrieve over 8 million ads from more than 50 countries worldwide in 6 cities.


4As as part of the Digital Advertising Alliance

November 2010 – The Association of Accredited Advertising Agents Singapore (4As) is now a part of the Digital Advertising Alliance, a loose coalition of industry associations initiated by the Media Development Authority (MDA).


SPH Newspapers advocates transparency

November 2010 – 14 newspaper publications under Singapore Press Holdings (SPH) recently completed their latest audit with the Audit Bureau of Circulations Singapore (ABC), which SPH has been doing continuously for more than a decade. 


PR and Media World Congress 2011

November 2010 – On 25th January 2011 PR and Media senior executives will convene at one of the largest learning and networking event dedicated to PR practitioners. The PR & Media World Congress 2011 aims to provide incisive and definitive solutions to the needs of PR practitioners in this new generation of online media. 


President's Note

December 2010 – This year’s election brought a new mix in the Executive Committee and fresh recruits in our Sub-Committees. And we welcomed not only agencies but also advertisers and media owners into our membership... [ Read More ]


Peter Diermayr takes the helm as SMA 2011 Chairman

December 2010 – The Association of Accredited Advertising Agents Singapore (4As) has named Peter Diermayr, Managing Director of Mindshare Singapore as the Chairman of the Singapore Media Awards (SMA) 2011. 


4As adopts MILK and Compassion Fund

December 2010 – The 4As has selected MILK and Compassion Fund as the adopted charities for the association’s Corporate Social Responsibility Programme in 2011. 


Good things come in small packages

December 2010 – The 4As recently welcomed onboard the Goodfellas, headed by creative partners Patrick Low and Benny Quek. We caught up with Patrick as he shares how it has been like crossing over from the big guys to having their own startup.


Getting your customers curious and convinced

December 2010 – The third instalment in a series of seminars jointly organised by Design For Enterprises (DFE) and the Association of Accredited Advertising Agents Singapore (4As) was held on 24 November 2010. 


The industry calls for Media Masters

December 2010 – In an industry where human capital is highly transient in nature, talent retention and acquisition continues to pose a perennial challenge for agencies. With the recent launch of Media Masters.


President’s Design Award Exhibition

December 2010 – Representing the epitome of design excellence, the “Designers of the Year” and “Designs of the Year” of the President’s Design Award 2010 will be showcased at the Exhibition at the URA Centre.


10 Resolutions for the Lunar New Year

February 2011 – I believe everyone had their share of receiving, giving and tossing this festive season. This year, we got the 4As members together for some Yu Sheng tossing at our inaugural Lunar New Year Celebration with the members. It sure is a good sign. 


Head of agencies gathers for a 4As Lo Hei

February 2011 – Over 70 head of agencies and organisations gathered for the inaugural Lunar New Year celebration lunch which was organised by the Association of Accredited Advertising Agents Singapore (4As) for its members at the Pan Pacific Hotel on 24 January 2011. 


Arthur Sung takes over as ABC Chairman

February 2011 – Arthur Sung, General Manager of Starcom Singapore takes over the role as the Chairman of the Audit Bureau of Circulations Singapore (ABC) that was previously held by Pat Lim, Managing Director of Briq Communications. 


Want to know how to get funds for your campaigns?

February 2011 – This is precisely the reason why representatives from the member agencies of the Association of Accredited Advertising Agents Singapore (4As), with some accompanied by their clients attended the briefing and networking session held on 23 November last year. 


Whizzing past its translation roots

February 2011 – The latest affiliate member to join the Association of Accredited Advertising Agents Singapore (4As), Whizwordz started out with only a team of English to Chinese translation team in 2004. Today, Whizwordz has evolved to be a one-stop communication solution provider which service clients who hail from all over the world. 


4As unveils 2010/2011 report and roadmap for 2011/2012

May - June 2011 – Ted Choo, The Accredited Advertising Agents Singapore(4As) President, shared insights on the association’s achievements in 2010/2011 and upcoming plans in 2011/2012 during the annual AGM at Marina Mandarin.


Crowbar 2011 kickstarts call for entries with fighting fish

May - June 2011 – The Crowbar Festival, consisting of the Crowbar Awards, a 48-Hour Challenge, a Crowbar Seminar, and the Crowbar Awards Show Night finale, is back from the 1st to the 5th of August 2011 bigger than before with a fighting them.


Catch up with Ex-Crowbar Awards Winner, Lim Si Ping

May - June 2011 – Almost two years ago, ex-student from LaSalle College of the Arts Lim Si Ping was the brightest rising star in the Crowbar Awards 2009, winning Best of Show, Best of Design and Best of Interactive. We catch up with her to find out how life has been since that fateful evening. 


Singapore Media Awards 2011 Call for Entries Begins with "Be Hated"

May - June 2011 – Call for award entries has recently started together with the launch of the "Be Hated" campaign conceptualised by J. Walter Thompson (JWT)


Universal Music comes onboard

May - June 2011 – 4As is pleased to welcome its first music industry member - Universal Music, the world’s largest group of recording labels, as its newest affiliate member. 


Changing Landscapes and Changing Mindsets

by Rohit Dadwal, 11 April 2013 Not only is mobile disruptive in terms of its effects on the media landscape, it may turn out that we need to change the way we think about other things, too... [ Read More ]


Industry Development Panel Retreat- 20th Feb 2013

by Yeo Koon Teck, 11 March 2013 – On 20th February 2013, 9 design related organizations under the umbrella of the Industry Development Panel (IDP), which is part of DesignSingapore Council, came together for a retreat. The objective of this activity was to create... [ Read More ]


Gong 2013 Creative Circle Awards welcomes Ian Lew as Deputy Chairman - Craft

Ian Lew is the managing director of Song Zu and oversees their studios in both Singapore and Sydney from his base in Singapore. Growing up in Ireland, he graduated from Trinity College, Dublin with a Bachelor of Business Studies... [ Read More ]


4As Support SingaPlural 2013- Insights into Design

by Yeo Koon Teck, 25 February 2013 – 4As supports its fellow network partner of DesignS; Singapore Furniture Industries Council (SFIC) on SingaPlural 2013. There will be an exhibition in SCAPE* from 9 to 12 March, displaying the profile of 4As and 3 winning works... [ Read More ]


Gong 2013 Creative Circle Awards names Head of Jury for Direct, Promo & Activation; Integrated; Entertainment & Branded Content; Radio & Chinese

by Yeo Koon Teck, 5 February 2013 – Steve began his ad career in the UK in the early 18th Century as a Copywriterscribesmith at Hall Advertising. He moved to Asia and Hong Kong (at the same time) landing at Bates in the early 90's... [ Read More ]


The Jury of Gong 2013 Creative Circle Awards, presided over by Joji Jacob welcomes to its ranks.

by Yeo Koon Teck, 31 January 2013 – Ronald graduated with a Bachelor of Journalism from the University of Nebraska-Lincoln sometime in the mid 90s. After doing his agency rounds, he joined BBDO/Proximity Malaysia in 2004. During his tenure there, the agency proved to be a truly integrated office ... [ Read More ]


Thomas Yang joins Gong 2013 Creative Circle Awards as Deputy Chairman and Head of Jury for Outdoor & Poster

by Yeo Koon Teck, 29 January 2013 – Boasting an average academic performance, Thomas Yang graduated from the Nanyang Academy of Fine Arts in 1992. Luckily, advertising took him in. Thomas’ big break came in 1998 when he won Best New Art Director at the Singapore Creative Circle Awards... [ Read More ]


Gong 2013 Creative Circle Awards is honored to welcome Joji Jacob as Chairman & Jury President

by Bernard Chan, 24 January 2013 – As the Group Executive Creative Director of DDB Group Singapore, Joji Jacob runs one of the country’s largest and most  integrated creative departments. Since he took over the creative helm in late 2009, the agency... [ Read More ]


Out of Thin Air, Butterflies Appear

by Rohit Dadwal, 25 December 2012 – Mobile marketing technology is at its best when it is the most charming, and the most human. Imagine looking at the screen of your mobile phone, and seeing, butterflies magically appear, virtual butterflies that do not exist... [ Read More ]


GONG 2012 Creative Circle Awards

by Yeo Koon Teck, 27 September 2012 – This year’s awards is dedicated to the clients who inspired and pushed agencies to produce courageous work, the forgotten heroes who are an integral part of the creative matrix agency producers, directors, photographers, designers... [ Read More ]


4As Singapore announces the appointment of Ali Shabaz as Chairman, Gong CCA 2014

Ali’s career spans over twenty years across three markets, India, Middle East and Singapore. He has worked on various big brands that include Visa, HSBC, Sunsilk, KFC, FedEx, ICI Paints, Qatar Airways, Pizza Hut, Silk Air and Glaxo Smith Kline... [ Read More ]


Chief Creative Officer, TBWA\ Singapore and Southeast Asia

Malaysian-born Edmund began in the advertising industry at ADCOM & GREY in Singapore. He moved to Batey Ads and then Ogilvy & Mather before starting a long and illustrious era at Saatchi & Saatchi... [ Read More ]


Gary Steele

Gary Steele is the world’s youngest advertising veteran. He went straight from school into the industry; and hasn’t skipped a day since. His career has seen him practise his craft on three different continents over a span of thirteen years... [ Read More ]



Mel was raised and educated in Cape Town, and has had the opportunity of living, working, or traveling around all five continents. Before relocating to Singapore, he spent the past 14 years in a low-energy... [ Read More ]


4As Singapore Welcomes Adam Hemming as Singapore Media Awards (SMA) 2014 Chairman

Adam Hemming has over twelve years experience in the media industry having been focused on driving digital adoption at the agencies he has led. Adam now heads ZenithOptimedia Singapore as CEO, an agency... [ Read More ]

May Loong


At its Annual General Meeting held on 3rd April 2014 at Conrad Centennial Singapore, the Confederation of Asian Advertising Agency Associations (CAAAA) elected Mr. Harris Thajeb of PPPI (Advertising Agencies Association of Indonesia) as the new Chairman replacing Mr. Anthony Kang of 4As Singapore who stepped down after completing his two-year term.


SMA Call For Entry

5 May - 11 June 2015  SMA Media Release
About Singapore Media Awards
2015 marks the eleventh presentation of the Singapore Media Awards (SMA) which remains steadfastly committed to inspiring outstanding media strategies that drive successful advertising campaigns, and honouring outstanding young talents and the brightest minds in the media industry


Call for Entries

12 May - 21 July 2015
About Crowbar Awards 
Organised by the Association of Accredited Advertising Agents (4As), the Crowbar Awards is an annual platform for emerging young creatives to showcase their best works and learn from their peers... [ Read More ]


The 4As Digital Marketing Certificate with Google AdWords

Powered By Econsultancy
Venue: MIS Training Center
1st July INTAKE (Last intake for 2015)


Our Sustainability Conversation – Small & Medium Enterprises

Date: 12 March 2015
Time: 130 – 3.30pm
Venue: Lasalle College of the Arts, Singapore Airlines Theatre

Click here to find out more

May Loong

WDA had recently appointed 4As as a Programme Partner

To deliver the Digital Marketing training programme for marketing professionals to enhance their knowledge in digital marketing, and increase their employability in this dynamic sector. Some 100 industry representatives from the advertising and communications sector attended the luncheon and shared with WDA and 4As their talent development and training plans to nurture and up-skill advertising and marketing professionals. 

To find out more about the 4As Digital Marketing programme, please go to http://bit.ly/1c84k9t 

May Loong

Digital Display Advertising & Programmatic Buying Workshop Training

A 2-day workshop that helps you understand the display advertising and programmatic buying landscape, develop strategies to maximize display effectiveness and measure its success.

Click here for E-Brochure and course dates






China’s first advertising law amendment in 20 years hones in on the web and targeting kids

China has amended the country’s advertising laws for the first time in two decades, introducing a more detailed regulatory framework that covers what advertisers can and cannot do, particularly those targeting the country’s 650 million internet users. Continued


MDA to create singular TV audience metrics system

The Media Development Authority of Singapore (MDA) is looking to create a single unified audience measurement currency for TV. This includes the audiences garnered for TV across desktop, smartphone and tablets to access TV.