About Us
The AAMS (Association of Advertising and Marketing Singapore) was formed on 1 Nov 2019, merging both the 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990).
We are proud to announce that AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications.
Our team of industry experts has unrivaled experience in the advertising industry. We look forward to working with our partners and members to become the Regional Beacon for Marketing, Creativity, and Performance.
We have a series of established industry awards and annual events to recognize outstanding talents in advertising, media, and related fields to motivate those in the industry to achieve greater heights. Prominent among them are the Singapore Creative Circle Awards (the Gong), Singapore Media and Marketing Awards and the Crowbar Awards and Effie Awards.
AAMS Office Bearers 2022 – 2024
Promoting members’ interest and continuing to be the voice for the industry while working towards providing overall direction for the association.

President
Shufen Goh
Co-Founder & Principal
R3

1st Vice President
Rowena Bhagchandani
CEO / Co-Founder
BLKJ Havas

2nd Vice President
Dasheng Toh
Head, Commercial Planning & Industry Solutions
Mediacorp

Honorary Treasurer
Alrick Dorett
Chief Operating Officer, Singapore & Malaysia
TBWA Singapore

Honorary Secretary
Jeslyn Tan
Managing Director
Stellar ACE
AAMS Executive Committee Members 2022-2024

Bill Ang
Director, Brand Marketing
Singtel

Chloe Neo
CEO
OMG Singapore

Chris Chalk
Chief Strategy Officer
BBH Singapore

Dhiren Amin
Chief Marketing Officer
Income Insurance

Katya Obolensky
Managing Director
VCCP Singapore

Kunal Jeswani
Group Chief Executive
Singapore & Malaysia
Ogilvy

Rebecca Nadilo
Managing Director
Iris Singapore

Tim Chan
ECD & Partner
GOVT Singapore
AAMS Executive Committee Co-Opted Members 2022 – 2024

Ian Loon
Chief Executive Officer
Media & Digital, Singapore
Chief Transformation Officer
Southeast Asia
Publicis Groupe
Secretariat Team
They represent our members’ interests, manage the association, and coordinate the various programs and events to promote industry connectivity and talent in the Admarcom community. We work closely with organizations, regional bodies, and governmental bodies.

Bernard Chan
Chief Executive Officer
———-

Geoff Tan
Director
———-
Events & Partnerships

Nick Goh
Director
———-
Training & Education

Christopher Oh
Manager
———-
Training & Education

Keith Goh
Manager
———-
Membership & Social Media

Yen
Senior Executive
———-
Administration

Ami Yasmein
Senior Executive
———-
Events Operations

Celine Tay
Executive
———-
Administration
Official Legal Advisor
History
4AS Presidents
4AS Presidents | From | To |
---|---|---|
Master’s Ltd, Millington Ltd and C. F. Young (Founding members) | 1948 | 1954 |
Gilbert Alan Hill-Reid | 1955 | |
K. M. Palmer | 1956 | 1957 |
A. C. Baird | 1958 | |
M. D. Hammersley | 1959 | |
K. M. Palmer | 1960 | 1967 |
A. B. Green | 1968 | 1969 |
Fred Kent | 1970 | 1970 |
Warren Wood | 1972 | 1975 |
Y. P. Chan | 1976 | 1977 |
Vince Khoo | 1978 | 1985 |
Eddie Chan | 1986 | 1988 |
Peter Ling | 1989 | 1990 |
Ivan Chong | 1991 | 1993 |
Bernard Chan | 1994 | 1997 |
Vincent Hoe | 1998 | 1999 |
Bernard Chan | 2000 | 2002 |
Anthony Kang | 2003 | 2009 |
Theodore Choo | 2010 | 2011 |
Connie Chan | 2012 | 2017 |
Chloe Neo | 2018 | 2019 |
Goh Shu Fen | 2020 | 2022 |
IAS Presidents
IAS Presidents | From | To |
---|---|---|
David Teo | 1990 | 1993 |
Y. P. Chan | 1994 | 1997 |
Vincent Hoe | 1998 | 1998 |
Donald Ee | 1998 | 1999 |
Gerry Pereira | 2000 | 2000 |
James Yip | 2001 | 2003 |
Rodney E. Pullen | 2004 | 2005 |
James Yip | 2006 | 2008 |
Sorab Mistry | 2008 | 2010 |
Terry O’Connor | 2010 | 2012 |
Goh Shu Fen | 2012 | 2019 |
Contributors
Our association would not be where we are today without the significant contributions of Peter Ling, Anthony Kang, and Tham Kai Wor to the advertising industry.
Peter Ling
Governor of IAS
Anthony Kang
Governor of IAS
Tham Kai Wor
Founding Governor of IAS