About Us
The AAMS (Association of Advertising and Marketing Singapore) was formed on 1 Nov 2019, merging both the 4As (Association of Accredited Advertising Agents Singapore, formed in 1948) and IAS (Institute of Advertising Singapore, formed in 1990).
We are proud to announce that AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications.
Our team of industry experts has unrivaled experience in the advertising industry. We look forward to working with our partners and members to become the Regional Beacon for Marketing, Creativity, and Performance.
We have a series of established industry awards and annual events to recognize outstanding talents in advertising, media, and related fields to motivate those in the industry to achieve greater heights. Prominent among them are the Singapore Creative Circle Awards (the Gong), Singapore Media and Marketing Awards and the Crowbar Awards and Effie Awards.
AAMS Executive Committee Office Bearers 2024-2026
President
Rowena Bhagchandani
CEO & Co-Founder
BLKJ Havas
1st Vice President
Chloe Neo
CEO
Omnicom Media Group
2nd Vice President
Tim Chan
ECD and Partner
The GOVT Singapore
Honorary Secretary
Jeslyn Tan
CEO
Stellar Ace
Honorary Treasurer
Ganesh Pillai
Individual Member
AAMS Executive Committee Members 2024-2026
Singtel
BBH Asia Pacific
Daryl Ho
Managing Director
WE Singapore
Dhiren Amin
Chief Customer Officer
Income Insurance Limited
Evangeline Leong
Individual Member
Katya Obolensky
Managing Director
VCCP Singapore
Kunal Jeswani
Group CEO
Ogilvy Singapore & Malaysia
Lance Ng
Founding CEO
Searix
Rebecca Nadilo
Managing Director
IRIS Singapore
Samir Dixit
Individual Member
Subbaraju Alluri
Individual Member
Theophilues Tan
ECD and Managing Partner
ALT Worldwide
Tuesday Wang
Managing Director
The Gap People
Secretariat Team
They represent our members’ interests, manage the association, and coordinate the various programs and events to promote industry connectivity and talent in the Admarcom community. We work closely with organizations, regional bodies, and governmental bodies.
Bernard Chan
Chief Executive Officer
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Geoff Tan
Director
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Events & Partnerships
Nick Goh
Director
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Training & Education
Christopher Oh
Manager
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Training & Education
Keith Goh
Manager
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Membership & Social Media
Yen
Senior Executive
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Administration
Ami Yasmein
Senior Executive
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Events Operations
Celine Tay
Executive
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Administration
Official Legal Advisor
History
4AS Presidents
| 4AS Presidents | From | To |
|---|---|---|
| Master’s Ltd, Millington Ltd and C. F. Young (Founding members) | 1948 | 1954 |
| Gilbert Alan Hill-Reid | 1955 | |
| K. M. Palmer | 1956 | 1957 |
| A. C. Baird | 1958 | |
| M. D. Hammersley | 1959 | |
| K. M. Palmer | 1960 | 1967 |
| A. B. Green | 1968 | 1969 |
| Fred Kent | 1970 | 1970 |
| Warren Wood | 1972 | 1975 |
| Y. P. Chan | 1976 | 1977 |
| Vince Khoo | 1978 | 1985 |
| Eddie Chan | 1986 | 1988 |
| Peter Ling | 1989 | 1990 |
| Ivan Chong | 1991 | 1993 |
| Bernard Chan | 1994 | 1997 |
| Vincent Hoe | 1998 | 1999 |
| Bernard Chan | 2000 | 2002 |
| Anthony Kang | 2003 | 2009 |
| Theodore Choo | 2010 | 2011 |
| Connie Chan | 2012 | 2017 |
| Chloe Neo | 2018 | 2019 |
IAS Presidents
| IAS Presidents | From | To |
|---|---|---|
| David Teo | 1990 | 1993 |
| Y. P. Chan | 1994 | 1997 |
| Vincent Hoe | 1998 | 1998 |
| Donald Ee | 1998 | 1999 |
| Gerry Pereira | 2000 | 2000 |
| James Yip | 2001 | 2003 |
| Rodney E. Pullen | 2004 | 2005 |
| James Yip | 2006 | 2008 |
| Sorab Mistry | 2008 | 2010 |
| Terry O’Connor | 2010 | 2012 |
| Goh Shu Fen | 2012 | 2019 |
Contributors
Our association would not be where we are today without the significant contributions of Peter Ling, Anthony Kang, and Tham Kai Wor to the advertising industry.
Peter Ling
Governor of IAS
Anthony Kang
Governor of IAS
Tham Kai Wor
Founding Governor of IAS