Welcome to AAMS

Association of Accredited Advertising Agent Singapore + IDEAS People

Welcome to the
Association of
Advertising and
Marketing
Singapore

Association of Advertising and
Marketing Singapore
Tel: 6836 0600
114 Lavender Street, #10-87 CT Hub 2,
Singapore 338729

We are proud to announce that AAMS now represents all aspects of Advertising, Marketing, Media Owners and Marketing Communications (AdMarcom). We look forward to working with our AdMarcom partners and members, to become the Regional Beacon for Marketing, Creativity and Performance.

We welcome all AdMarcom practitioners to join us as members. Contact us for membership enquiries, or download the Membership Form via the link below for quick application.

While we work on the AAMS website, let us know how we can help you. We look forward to hearing from you.

Join Us Today AAMS Membership Form Download

Latest Updates

05 AUGUST 2020

Notice Of Extraordinary General Meeting
Read More

05 AUGUST 2020

Notice Of 27th Annual General Meeting
Read More

04 AUGUST 2020

Notice Of Annual General Meeting
Read More

06 AUGUST 2020

AAMS aims to reach individuals in our industry who have found themselves impacted by COVID-19.
The AAMS Talent Board is a repository of Singapore based talent, where skills and experience can be identified by employers easily.
We hope that you will share the AAMS Talent Board with anyone or any organisation that is being affected by furloughing or redundancies.

Click here for more information

29 JULY 2020

We are happy to announce that we now have a new EXCO leading the Association of Advertising & Marketing Singapore (AAMS). Read More

19 JUNE 2020

Following the Extraordinary General Meeting held on 12th June 2020, the Secretariat is pleased to publish the results of the elections held during this Meeting.

The new AAMS Executive Committee for the term 2020-2022 comprises the following Corporate Members and their representatives. Read More

30 MARCH 2020

Association of Advertising and Marketing Singapore - AAMS (formerly 4As & IAS), working with Moving Walls, our technical partner , has launched the Out-of-Home Media platform in Singapore.

This sets up of a benchmark of standard metrics in the outdoor space, establishing a common currency for a digital nation. It allows smaller media owners to have level playing field and helps maintain growth rates in the context of growing scale of digital media. Read More

Date: 30 March 2020

Association of Advertising and Marketing Singapore - AAMS (formerly 4As & IAS), working with Moving Walls, our technical partner , has launched the Out-of-Home Media platform in Singapore.

3 phases are planned

Phase I - To establish a `Registry’, comprising OOH media assets and its Audience data.
Phase II - Planning Tool to be introduced and inclusion of the smaller players in OOH
Phase III - Enabling new markets in marketing and open to new planning applications for non-advertisers

The following key players have pledged their support and is a part of this project:
Focus Media, Kingsmen, Mediacorp, Moove Media, SPH, IPG Mediabrand, Mediacom, Omnicom Media Group, Mindshare, Group M, IM Comms, Havas, Dentsu, Starcom Media, Wavemaker.

We are inviting all AdMarcom players to support this platform and sign up for the Basic Level access to the OOH Platform. This will entail a subscription fee of S$100 (member rate) or $2,100 (non-member rate) for the year, for two users’ access to the platform.

OOH Registration Form (Generic/Non-Media Owner)
OOH Registration Form (Media Owner)

This allows access to basic information of the billboard (dimension, location) as well as audience numbers – impression, frequency at the specific billboard. (click here for more details)

Our Committee shares their views:

Chairperson: Vivian Yeung
Managing Director, Mediacom

"The OOH project is a critical initiative to move forward with clients’ greater requirements for validation and accountability of their media investment. By taking a lean in approach, we will be setting the industry benchmarks for further and more transparent growth for the only offline touchpoint which is still increasing in spend year on year."

Committee: Ranga Somanathan
CEO, Omnicom Media Group

"Accountability and measurement drive growth. This initiative by 4As, to build a currency around OOH measurement, will strengthen the rationale of using OOH to reach consumers and power it’s growth in Singapore. With a successful roll-out, it also presents an opportunity for Singapore to power the OOH measurement protocol to the rest of the region too."

Committee: David Haddad
CEO, IPG Mediabrands

"We are using a proprietary algorithm that will offer agencies, media owners and clients, a new way to track and measure out of home audiences based on cutting edge technology. This initiative will be a game changer for the out of home industry in Singapore and it will be great to have a more modern audience based metric when discussing outdoor."

Date: 19 June 2020

Following the Extraordinary General Meeting held on 12th June 2020, the Secretariat is pleased to publish the results of the elections held during this Meeting.

The new AAMS Executive Committee for the term 2020-2022 comprises the following Corporate Members and their representatives.

NEW EXECUTIVE COMMITTEE

Ara Hampartsoumian - TBWA Bill Ang Kok Wah - Singtel Telecommunications Limited Chloe Neo - OMD Singapore Chris Riley - Ogilvy Singapore Goh Shufen - R3 Asia Pacific Pte Ltd Jeslyn Tan - The X Collective John Hadfield - Bartle Bogle Hegarty

Leon Lai - GOVT Singapore Marcus Chew - NTUC Income Patrick Low - Goodfellas Paul Soon - MullenLowe Group Richard Bleasdale - TSLA Industries Pte Ltd Rowena Bhagchandani - BLKJ Toh Da Sheng - Mediacorp Pte Ltd

The Secretariat extends its congratulations to the new Exco members and would like to thank the Members of the outgoing Committees of both 4As and IAS for their leadership, hard work and dedication in both Associations up till the Merger.

OUTGOING EXECUTIVE COMMITTEE

4AS EXCO Office Bearers

Chloe Neo Patrick Low Vivian Yeung Aravinthan Tharmaindran

4AS EXCO Members

Connie Chan Danial Lee Yeo Ai Ling David Alexander Haddad

IAS Council Office Bearers

Goh Shu Fen Lynette Ang Wong Mei Wai Alrick Dorett Jacqui Lim

IAS Council Members

Alvin Neo Ben Israel Christina Chua Jeslyn Tan John Hadfield Lou DelaPena Melvin Kuek Rahul Chawra Seema Punwani Aseem Puri Cecilia Wong Chris Riley Irene Lim Jimmy Yar Koh Weng Wai Luke Nathans Melvin Yong Rowena Bhagchandani

AAMS Secretariat

Bernard Chan - CEO Jenny Lau - Director, Programms and Events May Loong - Director, Business Development, Regional Services Yen - Executive, Finance, Admin Adrial Lai - Manager, Talent Development Selvam - Senior Executive, Events Lim Wai Nee - Senior Executive, Events Lee Wen Jie - Executive, Talent Development (PCP)

Date: 04 August 2020

To: Full Members

NOTICE OF ANNUAL GENERAL MEETING

NOTICE IS HEREBY GIVEN that an Annual General Meeting of the Members of the Association of Advertising and Marketing Singapore for a virtual meeting with details below:

REGISTRATION: https://zoom.us/meeting/register/tJUvce2qpzgiGNAVZTt1Fq4uyJLeyw92gXqI

DATE & TIME: Thursday 27 August 2020, 4 p.m.

APPOINTMENT OF PROXY: Chairman of the Meeting may be appointed by a Member to attend and vote in his stead.

Please complete the Proxy Form accompanied with this Notice and return it via email to secretariat@aams.org.sg latest by 25 August, 12 p.m.

To transact the following business:

AGENDA

To confirm the minutes of the last Annual General Meeting held on 30 April 2019.
To confirm the minutes of the last Extraordinary General meeting held on 12 June 2020.
To receive the President’s Report for the year ended 31 December 2019.
To approve the audited accounts of the Association for the year ended 31 December 2019.
To re-appoint Supreme Audit PAC as Auditor(s), in accordance with Article 15 of the Constitution of the Association.
To elect the Honorary Treasurer of the Executive Committee in accordance with articles 4, 5, 6, 7 & 9 of the Constitution of the Association.

To consider and if thought fit to pass the following resolution:
“That the annual subscription for the year 2021 and beyond for the respective
Membership categories shall be as follows:

Category	Annual subscription (SGD) for 2021 and beyond
Individuals (Full) Members	250
Agency (A)/Corporate (A) (Full) Members	2,000
Agency (B)/Corporate (B) (Full) Members	1,000
Affiliate Members	500
Associate Members	Determined at Exco’s discretion

To transact any other business of which at least three (3) days’ notice had been given to the Honorary Secretary.

By Order of the Committee

GOH SHU FEN
PRESIDENT

Latest Updates

NEW EXECUTIVE COMMITTEE

OUTGOING EXECUTIVE COMMITTEE

4AS EXCO Office Bearers

4AS EXCO Members

IAS Council Office Bearers

IAS Council Members

AAMS Secretariat

AAMS Executive Committee 2020-2022 (Office Bearers)

AAMS Executive Committee 2020-2022 (Committee Members)

THE 4AS LIMITED

NOTICE OF EXTRAORDINARY GENERAL MEETING

NOTICE OF ANNUAL GENERAL MEETING

THE 4AS LIMITED

NOTICE OF 27th ANNUAL GENERAL MEETING