The crowbar awards
About
crowbar
The Crowbar Awards is one of Asia's premier student creative competitions
Celebrating the next generation of talent in advertising, marketing, design, film and digital innovation. The awards provide young creatives with a platform to showcase bold ideas, gain recognition, and connect with the wider creative community, inspiring them to shape the future of the industry.
Kill Vanilla
This year, we're not looking for work that tick boxes. We're not looking for work that is "out-of-the-box". We're looking for work that obliterates the damn box.
The theme this year is Kill Vanilla. In an era where AI can generate work faster than ever, the bar for what counts as creative has never been higher. Creating work is now effortless. Creating great work, however, is a whole different story.
This is a call to arms for the next generation of creative talent to tear mediocrity out at the root.
What we need right now is a killer instinct. To make the work braver and the industry uncomfortable with itself. To make work that forces a room to quietly think, "that's not how things are done."
To make work that threatens every creative, planner, and marketing professional in the room, and forces them to want to do better.
Because brave work isn't a risk. It's an edge. One of the last ones we have.
So, kill the bland. Kill the boring. Kill the vanilla. Whatever survives, submit it to the Crowbars.
Rates & Dates
| Period | Member | Non-member | |
|---|---|---|---|
| Call for Entries | 29 June to 4 September 2026 | S$60 | S$120 |
Enter 5 or more entries to qualify for a 10% discount on all 5th entries, subject to the following terms and conditions:
- All entries must be submitted on the same day in one invoice
- Entries must come from the same student or school
Click here to become a member.
Sponsors & Partners
The Crowbar Awards is supported by partners from across Singapore's media, marketing, creative, technology, and communications community.
Organised by
Sponsors
Gallery
View highlights from jury sessions, finalist announcements, awards night, and the wider crowbar community.
Contact
For the latest news and details about SMMA check out our social channels below, If you want to speak to someone about anything relating to SMMA please email us here events@aams.org.sg
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