Abhinit is a strategy leader with 18yrs of work experience across leading advertising agencies in Singapore and India.

Currently, he is the Executive Strategy Director at TBWA\ Singapore, leading strategy for Singapore Airlines, Hilton, Mandai Wildlife Reserve and FairPrice. In his past stints at Ogilvy, VML, Publicis, MullenLowe and DDB, he has led strategy for a range of iconic brands such as Heineken, McDonald's, Volkswagen, Skoda, Twitter, P&G (Head & Shoulders, Rejoice, Oral-B). Unilever (Vaseline, Comfort, Lux, Pond's) and Johnson & Johnson (OneTouch).

Throughout his advertising career, he has won 17 Creative Effectiveness awards (including APAC Effie GOLD and India Effie GOLD) across APAC Effie, Singapore Effie, India Effie and Creative Strategy & Effectiveness Spikes Asia.

He consistently features in the jury panel of prestigious awards such as Jay Chiat Awards, APAC Effie, Effie Singapore, New York Festivals AME Awards, Shorty Awards and Le Book Creative Awards.

Abhinit also has 11 years of experience as a guest lecturer in reputed institutes such as Miami Ad School, NTU Wee Kim Wee School of Communication, SMU Lee Kong Chian School of Business, Singapore University of Social Sciences, Leeds University Business School and Mudra Institute of Communications Ahmedabad, teaching subjects related to marketing, branding and advertising.

Adamson brings extensive expertise in integrated marketing and branding, with a track record in performance media, brand storytelling, and multi-market campaign development. Known for translating complex market dynamics into commercially sound strategies, he has consistently delivered measurable business growth for clients. The guiding principle of his dedication is to partner with clients to elevate brand love, and activate holistic strategies which deliver rewarding consumer relationships.

Alvin Neo is Chief Customer & Marketing Officer at FairPrice Group. He oversees marketing, customer, loyalty, analytics, partnerships, brand, communications and CSR. His mandate is clear: make every day a little better—and turn customer focus into measurable growth and world-class lived experiences.

He brings over 20 years of regional and global experience across marketing, strategy and commercial leadership. As Group CMO at global hospital operator IHH Healthcare, he led sales, marketing and brand strategy across markets—driving growth and shaping the future of healthcare marketing.

He has held senior regional and global roles at Johnson & Johnson across Medical and Consumer, and built well-loved brands at P&G and Gillette. In addition, he has been a leader in strategy consulting at Boston Consulting Group and in the tech startup space with Netdecisions.

A successful and deeply experienced data & analytics professional with ability to bridge analytics insights to commercial outcomes.

Andy is Strategy Director at BLKJ Havas, working across brand and communications strategy. He has spent over a decade in Asia, working in Vietnam and Singapore, across categories including FMCG, food and beverage, personal care, insurance, travel and hospitality.

Brenda provides strategic leadership in the development of integrated marketing communication campaigns to advance Singapore's national health agenda through the Health Promotion Board's public education and consumer engagement efforts. Occasionally, she also guest lectures in the National University of Singapore's Saw Swee Hock School of Public Health. Brenda takes great pleasure in marrying the rigour of data with the transformative power of big ideas. Over the years, she has led numerous award-winning marketing campaigns and million-dollar fundraising projects in her professional career spanning health, government, not-for-profit, education and media organisations.

A senior leader at the intersection of travel and technology, Cassandra brings extensive experience in building brands that resonate across diverse APEC markets. In her current role at Marriott International, she leads brand marketing for the Marriott Bonvoy ecosystem and its Premium and Select portfolios.

Before joining Marriott, Cassandra was instrumental in shaping the brand trajectory for Carousell during its high-growth phase. Her tenure at Airbnb was marked by pivotal entries into China, India, and Japan. She cut her teeth in the industry at the Singapore Tourism Board and Qantas Airways, honing a digital-first approach to brand building.

Driven by curiosity and a commitment to creating genuine consumer value, Cassandra thrives on bringing clarity to bold ideas. When evaluating creative work, she is looking for the intersection across sharp strategy, cultural relevance and business effectiveness. She is a champion of work that isn't afraid to have a personality and, above all, makes the audience feel something.

Chiradeep Gupta (Chiro) is a globally acclaimed marketing and media leader with over two decades of experience in digital innovation, marketing transformation, brand building, and strategic partnerships across APAC and global markets. His career spans geographies and disciplines, consistently delivering pioneering thinking and execution across some of the world's most iconic brands.

As Vice President at Unilever, Chiro led some of the company's most ambitious media investments and breakthrough sponsorships—driving innovation across emerging and established platforms. A respected industry voice, he has served on global award juries, lectured at Business Schools, contributed actively to various industry topics through WFA and IAB and spoken at leading forums on the future of media & marketing.

Passionate about building high-performing teams and nurturing talent, Chiro is committed to unlocking the potential of the next generation of marketing leaders.

As CEO of Omnicom Media (OM) Singapore, Chloe is renowned for architecting future-ready organizations that harness the power of creativity, data, and technology to drive marketing effectiveness.A passionate advocate for people-first culture, Chloe believes that innovation flourishes where talent is empowered and diverse perspectives are celebrated. She leads with a vision to reimagine agency value—integ

rating data-driven insights, breakthrough creativity, and agile technology to deliver measurable business outcomes for Brand Leaders and their organisation in an ever-evolving marketplace.

Chloe's leadership is defined by her relentless pursuit of excellence and her commitment to challenging conventions. She has steered OM Singapore to new heights, building high-performing teams and pioneering audience-centric, outcome-focused strategies that unlock growth and ensure longer term success.

Cleef's approach to brand planning is rooted in the belief that effective work happens at the intersection of cultural nuance and measurable business impact. With over a decade of experience across global and APAC markets, he has focused on navigating complex brand transformations, ranging from premiumisation shifts to evolving legacy brands into social-first thinkers.

His experience covers global strategy for Unilever brands such as CLEAR, TRESemmé, Sunlight, and Pepsodent, alongside Pringles across the AMEA region. This global perspective is complemented by his work in the public sector for the CPF Board and the Republic of Singapore Navy, notably on the "It's not crazy. It's the Navy" recruitment campaign.

Dilip Shankar is the Founding Partner of Center of Gravity Consulting, a strategy consulting firm based in Singapore and India. With 25+ years of experience, he has partnered with senior leadership across sectors and geographies, helping them solve complex business issues through a human-centered approach. He accomplishes this by aligning teams to co-create solutions through a deep-rooted empathy for their customers. He sits on the advisory boards of the BOP Hub Singapore and the Asian Institute of Mentoring.

Close to two decades in, I feel incredibly lucky to still be doing what I love - the business of creativity to create winning brand and commercial results.

I have deep respect, curiosity (and at times, envy!) for what it takes to do just that - be it the strategic rigour in seeking out common ground between brands and people, the truth carefully chosen to serve a brief... to supercharging that with creative firepower, to create meaningful marketing communications that is highly memorable (#oneforthememorybank) and better yet, drives action.

Honoured to be returning to do Head of Jury duty again for EFFIES Singapore.

Fred is a creative strategist by trade, and commercial steward by training. He has 20+ years of experience at advertising, digital and PR agencies, and has supported the Effies as a participant, judge and advocate for the last 15. Campaign Asia named him SEA Strategic/Brand Planner of the Year 2022.

Gonzalo was born in the Basque Country, Spain, and somehow ended up spending the last 14 years in Southeast Asia, a region he sees as one of the most interesting places in the world right now, especially at this moment of growth and reinvention.

He is now leading McCann Singapore through a big chapter of change, bringing different teams, cultures and ambitions into one clearer direction. His background is commercial, but his interest is broader: how to build agencies that are sharper, braver and more useful for clients to grow their business.

He believes creativity matters most when it moves something, a brand, a team, or a contract or a difficult conversation.

And he believes agencies need more courage, more commercial ambition and more humanity. Ideally, all three at the same time.

Hari Ramanathan occupies a singular position in Asian advertising. He is the only practitioner to have through his career gone on to win both global creative awards, including One Show and Cannes Lions, and major effectiveness recognition, a combination that hasn't been repeated. He is also the most awarded strategist the region has produced.

Across 37 years, he has driven the growth of brands across categories and markets. Samsung, BMW, Diageo, Microsoft, Zespri and Ola Electric are among the companies whose trajectories he has shaped across Asia Pacific.

As CEO of South Asia, Southeast Asia and Japan for VML, WPP's largest agency globally, he ran one of the most complex regional portfolios in the industry. Twelve markets, hundreds of clients, and nurtured a generation of leaders who will be leaders. He drove growth, shaped the region's biggest client relationships, and understood the holding company model from the inside with a clarity that only comes from having built, restructured and led within it for two decades.

In 2024, he found NextWave Worldwide, an AI-native full service agency operating across Singapore and India and expanding further. Senior strategic thinking, AI-powered production, and agentic products trained on decades of real marketing experience sit inside a single operating model built for what effectiveness demands today.

Hari brings to the Effies jury a perspective that spans creative craft, strategic rigour and the emerging frontier of AI in marketing.

Hazel Low is Head of Marketing for Asia at Franklin Templeton, with over 20 years of experience in banking and asset management. Based in Singapore, she has built her career across some of the most recognised institutions in global finance, including Citibank and ANZ Bank, where she held senior Sales and Marketing leadership roles spanning HNW/UHNW client management, Retail Banking, Credit Cards and Unsecured Lending.

Hazel subsequently transitioned into asset management, holding Marketing roles at Fidelity International and Aberdeen Investments before joining Franklin Templeton, where she now leads the firm's Marketing function across Asia. She is a passionate advocate for brand building, Digital and Content Marketing, and the early adoption of technology to drive business success.

A respected industry voice, Hazel has served as a jury member for both the Effie Singapore Awards and the MARKies Awards Singapore, underscoring her standing as a Marketing leader across the Asia Pacific region.

Helen takes on the responsibility of CEO WPP Media SE Asia, Pakistan, South Africa and Taiwan, driving growth and business development across these key markets.

She has previously held the roles as President, Growth and Marketing for GroupM Asia Pacific and CEO GroupM Indonesia.

Helen is also a long-standing Mindshare professional having worked as CEO for Europe, Middle East and Africa as well as CEO for Mindshare UK. She started at Mindshare in 2004 to lead the Unilever account in Europe and subsequently the global remit.

She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics and, of course, media.

She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart.

Howie brings with him 30+ years of deep experience and thought leadership in the Info-Communications and Technology (ICT) sector across Asia, China, India and Latin America. At NCS, Marketing and Comms rolls into him. Prior to joining NCS, he was the Assistant Chief Executive, Media & Innovation Group at Infocomm Media Development Authority (IMDA), which has oversight of developing the technology, telecommunications and media business in Singapore as well as technology capability development.

Prior to IMDA, Howie was the Chief Marketing Officer and Head of Consumer Business at StarHub, and Vice President of Corporate Development at Lenovo.

Howie serves on several boards and advisory roles, including the Governing Council of the Singapore Institute of Directors and board of Science Centre Singapore. He was recognised as IT Leader of the Year 2020 by Singapore Computer Society and received the Philip Kotler Marketing Excellence award in 2018.

Huiwen heads up the strategy team for VIRTUE Asia, creating cultural currency for global brands operating in one of the most dynamic and fast developing regions in the world. A creative strategy leader with experience across client and agency sides, she has always been drawn to projects and roles with the potential to impact culture and human behaviour. Her proudest achievement to date is fending off the neighbourhood police at a party with pole dancers.

With more than 20 years as a marketer, I play a critical role in developing go-to-market strategies, sharpening the product positioning, driving awareness, and creating demand to drive successful adoption.

Throughout her advertising career, Jasmine Tan has worked extensively with high-profile brands in both local and regional markets. She has held creative, marketing and strategy roles across ad giants and big tech like DDB, TBWA, Google and TikTok, where she has turned big ideas and creative strategy into coherent, playful campaigns that flourish across all mediums and platforms. Her work has been recognised at the International Cannes Lions Festival of Creativity, D&AD Awards, Creative Circle Awards, One Show, and Spikes Asia. Today, as Regional Strategy Director at Hepmil Media Group - home to content platforms SGAG, PGAG, MGAG, and one of the region's largest creator networks - she continues her passion to drive highly relevant, on-culture creativity in Asia.

Joanne Theseira is a senior leader in advertising, driving commercial growth and transformation across Southeast Asia. As CEO of Publicis Groupe Singapore's creative agencies and Chief Growth Officer for the region, she leads innovation and strategic expansion for the Groupe and its clients. Recognised for her sharp strategic vision and commitment to creative excellence across markets, Jo received Campaign's Women Leading Change Asia Pacific Business Leader Award in 2022 and was named Southeast Asia's Agency Head of the Year in 2023.

Jonathan has 25 years of experience. From interning as a copywriter for Malaysia's ad legend Yasmin Ahmad on Unilever shampoo, to itemising a Hollywood celeb's muddy laundry after a shoot in the Bornean jungles, his diverse experiences fuel his work as an omnichannel communications strategist. Having worked in ad agencies McCann Erickson, JWT, DDB and BBH in local, regional and global roles - winning numerous awards along the way - he's strategised for the likes of DBS, StarHub, UOB, Shell, Nestle, Unilever, and Nokia, plus all manner of government clients from HPB, NEA, and MAS, to MDDI, MSE and NYC.

JS is a creative communications strategist with over 10 years of experience helping brands communicate meaningfully with their audience. Currently a strategy director at VML, he has led work for on national scale campaigns, partnering the public sector to drive positive behaviour change. Some of his recent clients include the Ministry of Home Affairs and the Building and Construction Authority.

Jūn started her career in advertising as an intern sipping a crisp Heineken at a 9am meeting. Since her burpy debut, she has made stops at the stores of adidas, the couches of IKEA and the hangars of Singapore Airlines. After 2 decades creating work that is not only effective but award-winning, Jūn believes one thing to be true: focus on the user and all else will follow.

She last spent a decade at Google where she learnt the magic of marrying creativity with data in marketing. Currently finding her Singaporean roots, driving brand love and marketing effectiveness for homegrown telco brand StarHub.

Mr Kenneth Lim assumed the position of Assistant Chief Executive for the Marketing Group in June 2023. He oversees the building of Singapore destination brand globally and helms the marketing efforts of STB to international visitors. He runs the marketing efforts across the B2C (leisure) and B2B (MICE) businesses, and oversees global strategic marketing partnerships, strategic communications and marketing capability development.

Prior to this role, Kenneth was the Executive Director, Marketing Planning, Partnerships and Capability Development, from August 2022 to May 2023. In this capacity, he oversaw the Board's marketing partnerships as well as alignment and integration of strategies, work plans and resources across the Marketing Group, and led the development of the marketing competencies of STB officers and industry stakeholders to help drive tourism growth.

In his previous appointment, Kenneth was Executive Director, Travel Agents & Tourist Guides. He was responsible for the strategic development of the travel agents industry and tourist guides profession and led the review of legislation and licensing of travel agents and tourist guides. Under his leadership, STB was able to provide much-needed support to Singapore's travel agents and tourist guides during the COVID-19 pandemic. Kenneth led initiatives to encourage travel agents to develop new tours and tour formats for the domestic market through the development of the Tour Experience Innovation Lab to test bed new innovative tour experience, which included the Performing Arts Tours Pilot Grant. Resultingly, new tours were developed, attracting strong local participation despite the pandemic.

He was also concurrently heading the Tourism Human Capital Office to focus on restructuring Singapore's tourism workforce by building future-ready jobs and developing longer-term strategies to build a resilient tourism workforce post COVID-19. Kenneth pioneered a partnership with the Union, the Employment and Employability Institute (e2i) and key travel association players to develop a Tourism Careers Hub pilot, aimed at providing recruitment and career development services for tourism sector workers and those interested in joining the tourism industry.

Kenneth joined STB in 2003 as Manager in the International Group and went on to head one of STB's India offices as Area Director, Northern-Eastern India in 2005. He then headed the Integrated Resorts team in 2009 before returning to the International Group as Regional Director for Southeast Asia and Oceania in 2012. There, he oversaw the operations of the regional offices and led the team to work with in-market industry partners to drive tourism growth. In 2015, Kenneth became Director for Cultural Precincts Development, where he led the team in developing Singapore's cultural precincts into attractive and sustainable enclaves that deliver authentic visitor experiences.

Prior to joining STB, Kenneth worked in the Ministry of Foreign Affairs and Singapore Airlines Ltd.

Kenneth graduated from the National University of Singapore with a Bachelor of Science in Building & Estate Management (2nd class Upper) in 1998. He also holds a Master of Business Updated May 2023 Administration, from the Massachusetts Institute of Technology (MIT) Sloan Fellows programme.

Thirty years, one mantra, consumer first always.

I am currently CEO of Ogilvy ASEAN, with complete responsibility for our businesses in Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines. I lead a team of over 1000 people, focused on doing the best work of our lives for Ogilvy's global clients in Asia and for some of the most iconic local brands across Southeast Asia.

The one thing that has been consistent throughout my journey is my love for creativity and for the people who bring it alive for our clients.

Lance is the founder and CEO of Searix, with extensive experience in enterprise web application development before transitioning to the event and campaign industries. Since 2014, he has led creative technology teams to deliver thousands of projects involving experiential lead generation and engagement internationally.

As an innovator in the events industry, Lance is dedicated to leveraging technology to create impactful and engaging event experiences. He helmed the development of an extensive suite of event systems, which now creates seamless and interactive experiences of Awareness, Welcome and Engagement at 1,000 events and campaigns annually across APAC and EMEA.

Mira Bharin is a senior marketing leader with 20+ years of experience building brands across FMCG, luxury beauty, destination marketing, and digital banking. She has held CMO and GM-level roles at Trust Bank Singapore, Sentosa Development Corporation, NTUC Enterprise, L'Oréal, and P&G, with regional scope across APAC.

Mira is known for brand strategy that drives measurable business growth, with deep expertise in integrated marketing, consumer insight, and growth leadership. She brings a passion for work that is both commercially rigorous and creatively compelling.

Nicole Seah serves as Deputy General Manager, Domestic Business at Publicis Media Singapore, leading teams across Spark Foundry, Starcom, and Zenith spanning CPG, banking, automotive, luxury, and tourism. She drives sustained growth despite challenging market conditions while strengthening client partnerships at scale. She shapes award-winning campaigns with a sharp focus on commercial impact and organisational excellence. As a 2025 Effie Awards and Singapore Marketing & Media Awards juror, tertiary lecturer, and DEI advocate, she builds high-performing, resilient teams through empathy-led leadership. She draws inspiration from curiosity, compassion, and the belief that meaningful impact begins with understanding people.

Nikos Patiniotakis is Head of Global Brand Development at Zespri International, where he leads global brand strategy, positioning, distinctive brand assets, health-science strategy. With over 17 years of experience across Europe and Asia, including senior marketing leadership roles at Unilever, he has led brand and category strategies and campaigns, and award-winning work that connects creativity with business growth. He also brings jury experience across Singapore, regional, and global awards programs.

Nimesh Desai is CEO of VML Singapore, where he works with teams and clients to create ideas that connect with people and deliver real business impact. He believes the best work sits at the intersection of creativity, strategy, technology, and culture. As a judge for the Effie Awards Singapore 2026, Nimesh is excited to celebrate campaigns that don't just stand out, but truly drive effectiveness.

Nisha Sivan is Head of Strategy, Insights & Analytics at Visa Asia Pacific, where she leads the integration of strategy, business planning, and data-driven insights to drive measurable growth across the region. She partners closely with the leadership team to shape regional strategy, embed advanced measurement frameworks, and strengthen marketing effectiveness across priority markets and portfolios.

Previously, as Head of Strategy at Edelman Singapore, she helped drive business transformation and growth as part of the Executive Committee, leading integrated teams across disciplines and delivering award-winning work for leading global and regional brands.

She brings to the Effie jury a deep commitment to marketing effectiveness—ensuring that bold ideas are grounded in insight, executed with precision, and proven through measurable business results.

With over 25 years of experience at the forefront of the digital media and advertising industry, Rajiv Singh is a strategic leader with a strong track record of building and growing advertising businesses across diverse markets. He currently heads the retail media arm of FairPrice Group, FPG ADvantage, where he leads both the strategy and day-to-day operations of the business.

Prior to this, Rajiv Singh was Country Head for Grab Ads. His career also includes leadership roles at Sony TV, Disney and Flipkart, where he built deep expertise in digital transformation, media, technology and commercial growth.

Rajiv combines strong commercial acumen with a deep understanding of technology, supported by a degree in Electronic Engineering and a Post Graduate Certificate in Senior Management (PGCSM) in Marketing from IIM-Kozhikode.

Ruth Lim is Strategy Director at BBH, where she leads work for Samsung, GIC, Klook and other global brands. Named Planner of the Year at the 2025 Effie Awards Singapore, Ruth has built a reputation for turning bold ideas into real business impact. Her career has taken her across agencies in the US, Korea, China, and Singapore, giving her a knack for turning sharp strategic thinking into culturally resonant work.

Failed musician come ad guy. Shea Warnes is a creative leader building master brands fit for the social era. His experience spans New York, London, Sydney & New York with a depth of senior level experience at companies including BBH London and Meta.

He's currently Chief Strategy Officer at Cheil/Iris driving full funnel creativity worth talking about.

Shilpa is Chief Strategy Officer (Global Markets) for L'Oréal at McCann, previously serving as Chief Strategy Officer for APAC. She has over two decades of versatile experience as marketer and strategist across global, regional, and local roles at preeminent organizations like Unilever, WPP, and IPG. Her leadership experience spans India, the UK, China, Russia, and Singapore, shaping a deep understanding of both Eastern and Western cultural dynamics. She has also served as Assistant Private Secretary to HRH The Prince of Wales (Commonwealth, faith & ethnic communities).

Shilpa has led award-winning teams at the Effies and served on juries of Effie APAC, Singapore, Russia, Worldwide, Cannes Lions, and as Jury President at Spikes Asia. Her headline thought leadership piece, “The Truth about Ascending Asia,” has been widely recognized. Featured in Campaign Asia's Women to Watch 2024, Shilpa is also a Founding Board Member of IAA Singapore & Professional Development Board Chair.

International marketer with diverse experience across brands, businesses and regions from North America to Asia Pacific. Love building marketing programs and brand stories that drive impact.

Shoma is a marketing and communications professional with over 20 years of experience in marketing and banking. In addition to building impactful marketing strategies at scale, Shoma focuses on making her marketing communication sharp, relevant and outcome focused. She enjoys balancing the 'art' and 'science' of marketing, and is currently exploring the many ways in which AI can help make marketing even more effective.

Siddhant was the Head of Strategy at 72&Sunny, Singapore. He is a Senior Strategist with 17 years of experience across brands, categories, agencies, and regions. In his career, he has won 26 strategy awards like the Effies across APAC, Singapore, India and Malaysia; WARC prize for Asian Strategy, and the AMES. He has frequently served on the juries of a number of international award bodies, and his essays have been published in multiple industry forums. In 2023, he was selected as Campaign Asia's 40 Under 40.

Sok Hoon is an accomplished marketing leader with extensive experience across the luxury sector, including hospitality, timepieces, fashion, travel, and automotive. She has led 360° brand communications strategies and executed high-impact consumer engagement initiatives throughout her career. Her previous roles include senior marketing positions at BMW, GUCCI, and Breitling, where she notably led the first-ever Breitling Jet Team air display tour in Southeast Asia.

She is passionate about marketing and constantly strives to create the most impactful and successful campaigns.

Stephane has over 20+ years of experience in the creative industry, with a career spanning Mexico City, New York, Amsterdam and Montréal. He is currently Chief Strategy Officer at BBH in Singapore.

He spent more than a decade at Wieden+Kennedy, where he led strategy for Nike across EMEA, creating work celebrated in culture and on the industry's biggest stages. He also led Bud Light and FanDuel through nine Super Bowls in five years. He has a proven track record of delivering effective, culturally significant and award-winning creative work.

He is known not just for helping brands find their voice, but for helping strategists harness the power of their own.

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of wandering the world as a journalist — but fate intervened, and she ended up in marketing instead. She went on to lead brand strategy teams at BBDO and DDB, and later led marketing and e-commerce teams for 2 telcos.

Before Grab, Sulin was the SEA Head of Agency Partnerships at Facebook, helping media and creative agencies make the most of Facebook and Instagram to build brands.

At Grab she oversees the superapp's brand globally and leads B2C and B2B marketing across 900+ cities that Grab operates.

Since 2020, Grab's in-house marketing team has been awarded 59 Effies across five countries, a six-time Effie Brand of The Year winner, one Effie Agency of The Year, 2 MMA Smarties Brand of The Year, and is currently ranked #2 in 2025 APAC Effie Index rankings released in June.

Sulin likes obscure bookshops, slow roadtrips, and is a regular foster mum to rescued strays.

Tina is a seasoned media and commercial leader with over 25 years of experience in digital media, advertising, and strategic partnerships. She currently leads Media Strategy, Corporate Subscriptions Solutions and Features & Lifestyle teams within SPH Media, where she focuses on aligning audience insights with business transformation strategies to drive sustainable growth and revenue.

With leadership roles at Yahoo, Twitter, X, and SPH Media, Tina has built a strong track record in delivering commercial strategies that unlock new revenue streams, strengthen client relationships, and position media brands for long-term success.

Val is Employee #1 at The Secret Little Agency.

Which either says a lot about loyalty, or a lot about the work. Probably both.

Over 17 years, she's grown from the agency's first hire to its Head of Strategy. Val has led the thinking on some of the agency's most culturally-visible work across DBS, Apple, Netflix and Marriott, converted regional and global pitches into wins, and built a strategy department rooted in empathy and generous mentorship.

A flag bearer for Asian creativity, Val leads with sharp thinking, an open door, and the ability to make everyone around her sharper too.

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a wide range of industries and global markets.

As Chief Marketing Officer at Global Dairy Trade, Wendy is responsible for all aspects of marketing globally, leading the brand, marketing strategy, communications, and customer engagement agenda for the world's leading dairy trading platform.

Passionate about creativity and effectiveness, Wendy has spent her career leading organisations navigate moments of transformation, scale, and reinvention by connecting creativity with strategic clarity, cultural relevance, and long-term brand value. She has held C-suite marketing leadership roles globally and regionally for brands including Salesforce, Intuit, Manulife, and Mindshare.

Wendy is the Founder and President of the International Advertising Association Singapore and a member of the IAA Global Board. The IAA is the only global association representing all areas of the marketing and communications industry. She is a Fellow of both The Marketing Society and The Marketing Academy.

Highly active across the global industry, Wendy regularly contributes as a juror, chair, and speaker at major international forums. She served as Global Jury President for Creative B2B at the 2025 Cannes Lions Festival of Creativity, Jury President for Creative B2B at the 2026 Spikes Asia, Global Jury President for the WARC Effectiveness Awards in 2023, and was a juror for the inaugural B2B Creative category at Cannes Lions in 2022.

Wendy is an award-winning published author of Between Flights, a reflective exploration of the unspoken truths of leadership and life, and The B2B Reset; Building Brands that get Bought.

Zachary Lim is a seasoned media and marketing leader with extensive experience driving business growth, marketing effectiveness, and transformation for leading local, regional, and global brands. As the Managing Director for UM and Initiative Media in Singapore, he leads multidisciplinary teams across client leadership, media strategy, data, technology, and integrated solutions, helping organisations navigate an increasingly dynamic and fragmented marketing landscape.

Throughout his career, Zachary has partnered with brands across diverse industries to deliver commercially impactful marketing programmes that combine strategic thinking, creativity, data intelligence, and innovation. He is particularly passionate about the evolving role of AI, emerging technologies, and effectiveness frameworks in shaping the future of marketing and communications.

A strong advocate for industry excellence and talent development, Zachary regularly contributes to thought leadership, capability building, and the advancement of marketing standards across the industry.