CCP for Digital Advertising and Marketing Professionals


The CCP (Career Conversion Programme) for Digital Advertising and Marketing Professionals aims to equip mid-career individuals with the necessary digital marketing skillsets over a period of 6 months through structured On-the-Job Training (OJT) to take on multi-faceted marketing roles in various industry sectors.

Digital advertising spending is projected to reach US$1.40bn in 2022. The AAMS CCP will help companies and new digital marketers:

  • Encourage companies who wish to enhance their digital marketing capabilities to employ mid-career professionals.
  • Help mid-career professionals who wish to become digital marketers find fulfilling employment.
  • Cross-pollinate the best practices and standards of digital marketing and advertising to the industry sectors in the Singapore economic ecosystem.

Get funding for your new digital marketing hire

Our CCP will enable your staff to take on the following roles:

Brand Development & Management

Job familiesRoles [*]Skillsets
Brand development & management Marketing Manager

Category manager 

Brand manager 

Commercial manager 

Product development
Brand strategy 

Product innovations design (e.g. brand/product concepts)

Communications strategy 

[*] Job roles are non exhaustive, please contact AAMS for clarification

Consumer Insights & Market Intelligence

Job familiesRoles [*]Skillsets
Consumer insights & market intelligence 
Consumer and market insights specialists  

Planning and forecasting specialists  

Market intelligence specialists  

Performance marketing specialists  

UX research analysts  

Social media research specialists  
Content research analysts
Consumer insights, forecasting 

Social media research 

Direct channel planning  

Performance marketing 

User experience research 

Behavioural economics

Technical cross-channel experience

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Customer Experience & Design / Innovation

Job familiesRoles [*]Skillsets
Customer experience & design / Innovation Product manager  

Graphic designer  

Web designer  

3D Visualisation artist  

Customer experience architect

UX/UI designer

Interaction designer 
New technology capabilities such as AI, AR/VR 


Business model innovation

Digital product design 

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Digital Marketing

Job familiesRoles [*]Skillsets
Digital marketing  Digital marketing manager  

Digital campaign strategist  

Search Engine Optimiser analyst   

Social media marketer  

Digital marketing copywriter 

Digital media strategist 

Ecommerce specialist
Social media marketing  

Email marketing 

Content strategy 

Digital campaign strategy  

Search Engine Optimisation

Programmatic buying 

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Data Management & Analytics

Job familiesRoles [*]Skillsets
Data management & analytics 

Ecommerce data specialists 
Data strategists  

Marketing analytics managers  

Cloud specialists  

Data analysis and reporting

Data and database management 

[*] Job roles are non-exhaustive, please contact AAMS for clarification.

Eligibility, Application and Salary Support information:

Eligibility Criteria

Individuals – The Programme is open to all company-sponsored applicants who meet the following General Eligibility Criteria:

  • Be a Singapore Citizen (SC) or Permanent Resident (PR) aged 21 years and above;
  • New hires must have graduated or completed NS, whichever is later, at least two years at the point of application;
  • Must be a newly hired PMET (i.e. not more than three (3) months from date of employment), and nominated by an eligible company for the CCP;
  • Must not be in a similar job role prior to joining the CCP;
  • Must not be a shareholder of the participating company, or its related companies;
  • Must not be related to the owner(s) of the participating company; and
  • Must not be immediate ex-staff of participating company or its related companies.

Employers – The Eligibility Criteria for employers are as follows: 

  • Registered or incorporated in Singapore with a valid Unique Entity Number (UEN) with Accounting and Corporate Regulatory Authority (ACRA);
  • Offer a full-time PMET position related to job role which the CCP is for, with a minimum fixed monthly salary of $3,000 or more, and at least a 12-month employment contract;
  • Ensure that new hires cannot be:
    a) A shareholder of the CCP company, or its related companies;
    b) Related to the owner(s) of the company; and
    c) Immediate ex-staff of the company or its related companies.
  • Must put in place structured on-the-job training for the candidate

CCP application process


Applications received will be routed by the Programme Partner, The AAMS Limited, to participating employers for review. Suitable candidates will be shortlisted for interview, and successful candidates will be offered employment by the participating employers before embarking on the CCP and commence on the 6-month on-the-job training programme.

Frequency of runs: Ongoing intakes throughout the year, depending on the availability of job vacancies from the participating employers.


Employers interested in enrolling their new mid career hires into our CCP must commit to working with AAMS on all CCP-related administrative matters.


Our CCP has intakes every month.

Salary Support Grant*

  • 70% of 6 months’ salary (CCP training duration) capped at $4k per month
  • 90% of 6 months’ salary capped at $6k per month for Singaporean Citizens/PR aged 40 and above and/or Singaporean Citizens/PR unemployed for more than 6 months

For new hires employed between 1st September 2020 to 31st March 2023*:

  • 35% of 12 months salary capped at $2k per month
  • 45% of 12 months salary capped at $3k per month for Singaporean Citizens aged 40 and above and/or Singaporean Citizens unemployed for more than 6 months

*With the introduction of the Jobs Growth Incentive (JGI) on 1 Sep 2020, Workforce Singapore (WSG) will be making temporary adjustments to the salary support disbursements for all new hires on CCPs for the period between 1st Sep 2020 to 31st March 2023, which coincides with the qualifying period of the JGI. The intent is to spread out salary support disbursements over a longer period to encourage companies to retain new hires under the CCPs. The duration of funding will now include the original training duration and an additional retention period equivalent to the training duration. Overall salary support funding per new hire remains unchanged


Association of Advertising & Marketing Singapore


Tel:  6836 0600