Outernet Marketing Innovation Group
We are working with Moving Walls to help recruit OOH clients to be part of a regional OOH project named Outernet Marketing Innovation Group
This initiative aims to solve interesting problem statements in the outdoor or location media space and use case studies and learnings from this initiative to build up industry knowledge to help chart the direction this industry can take in terms of audience measurement and making the media addressable.
There will be 40 clients from five markets (India, Indonesia, Malaysia, Philippines, Singapore) who will collectively form OMIG.
Currently, 22 brands/CMOs have accepted our invitation and been onboarded.
To view the press release on “Address the Need for a Common Out-Of-Home (OOH) Currency”, click here.
We are open to accepting applications to be part of this group. Please contact us at Secretariat@aams.org.sg if you are keen to apply or if we can help with more information.