The Advertising landscape has evolved rapidly in recent years, here are our industry partners that help us navigate and chart the new landscapes
As a responsible leader in our industry, we work with regulators, licensing bodies, and associations to ensure that we comply with all local regulations.
Our data and insights provide clients with a holistic understanding of the changing media landscape. Our local expertise enables our members and partners to understand media audiences and their relationships better.
Advertising Standards Authority of Singapore (ASAS)
The Advertising Standards Authority of Singapore (ASAS) is an Advisory Council to the Consumers Association of Singapore (CASE). It was set up in 1976 to promote ethical advertising in Singapore and is the self-regulatory body of the advertising industry.Self-regulation means the responsibility of ensuring truthful advertising lies with both advertisers and consumers. This works in the interest of both advertisers and consumers because it ensures that through fair play, there is a balance of trust and responsibility between them. In the situation that an investigation into a misleading ad uncovers an unfair business practice, ASAS may refer the matter to CASE for action to be taken under the Consumer Protection (Fair Trading) Act.
Infocomm Media Development Authority (IMDA)
The Infocomm Media Development Authority of Singapore (IMDA) promotes and regulates the media sector so as to contribute towards economic growth and help foster a cohesive and inclusive society.To ensure a globally competitive Singapore media sector, IMDA invests in:
- Enhancing the innovative capacity of the media sector;
- Developing competitive media infrastructure;
- Nurturing quality manpower;
- Supporting sustainable enterprise development; and
- Enabling Singapore media to go global.
Consumers Association of Singapore (CASE)
The Consumers Association of Singapore (CASE) is a non-profit, non-governmental organisation that is committed towards protecting consumers interest through information and education, and promoting an environment of fair and ethical trade practices.One of our key achievements is in lobbying for Consumer Protection (Fair Trading) Act (CPFTA) which came into effect on March 1, 2004.
SGTech is a premier trade association for the tech industry in Singapore. Within a rapidly evolving technology landscape, SGTech strives to create an ecosystem that anticipates trends and develops sustainable initiatives to strengthen the community and help the industry grow.
Enterprise Singapore supports enterprise development and collaboration with dedicated companies to enhance their capabilities, drive innovation, and expand their presence in international markets. They play a significant role in nurturing Singapore’s growth as a prominent hub for global trade and startups.
As the national standards and accreditation authority, they consistently strive to instill confidence in Singapore’s products and services by upholding the highest levels of quality and adherence to industry standards.