Singapore’s foremost platform for celebrating student creativity, the Crowbar Awards, has achieved a momentous milestone this year by amassing its highest-ever number of entries. The Association of Advertising & Marketing Singapore (AAMS) is delighted to announce a groundbreaking total of 943 entries, marking a significant point in its 22-year history. This remarkable surge underscores the growing significance and relevance of student awards within the creative industry.
The judging session, held at TikTok’s One Raffles Quay office, bore witness to a remarkable turnout of over 70 industry veterans and professionals. Their unwavering commitment and expertise were geared towards elevating the standards for Singapore’s emerging professionals and creating a vital conduit to the industry.
The Crowbar Awards goes beyond being a mere competition; it stands as a platform that forges connections between students and the industry. The contributions of educators, judges, chairpersons, and the AAMS team have been instrumental in making this achievement possible, bringing us a step closer to our overarching objective.
Following a rigorous initial round of assessment, approximately 20% of the entries have advanced to the second round, earning the coveted status of finalists.
The finalists are categorized as follows:
Finalists by Categories:
Digital & Innovation: 45
Film & Photography: 33
Health & Wellness: 25
Finalists by Schools:
Lasalle College of the Arts: 28 Finalists
Nanyang Academy of Fine Arts: 43 Finalists
Nanyang Polytechnic: 7 Finalists
Nanyang Technological University: 11 Finalists
Ngee Ann Polytechnic: 2 Finalists
Republic Polytechnic: 2 Finalists
Singapore Polytechnic: 43 Finalists
Raffles University of Malaysia: 4 Finalists
Temasek Polytechnic: 86 Finalists
The results of the medal winners will be announce soon at the Singapore AdMarCom Festival 2024.’