Effie Awards Singapore 2023

The Effie Awards Singapore 2023 presented an exceptional array of campaigns that exemplified innovation, creativity, and quantifiable outcomes. Ranging from pioneering strategies to captivating storytelling, these campaigns left an enduring impact on the marketing arena.

The night’s winners included Publicis Groupe Singapore agencies – Publicis Singapore, Leo Burnett, and BBH – who made a significant mark at the Singapore Effies. They collectively garnered an impressive 5 Gold awards, 5 Silver awards, and 1 Bronze award for their outstanding work on projects for Singtel, McDonald’s, the Health Promotion Board, Samsung, and Income Insurance Limited. The Planner/Strategist of the Year award was bestowed upon Valerie Wang, Strategy Director at Publicis Singapore, in recognition of her invaluable contributions to these winning campaigns.

The Effie Awards Singapore is widely known and respected in the marketing and advertising industry, and these accolades reflect the exceptional talent and unwavering commitment of the teams and individuals involved. These campaigns are likely to set new standards for future effective marketing initiatives, serving as benchmarks for the industry in Singapore and beyond.

Gold

  • Food & Beverage – Restaurant / Outlet category, “Scream for Ice Cream” – Leo Burnett Singapore and McDonald’s Singapore
  • Influencer Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Singapore and GOMO by SingTel
  • Youth Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Singapore and GOMO by SingTel
  • Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “5G Live Activation” – Leo Burnett Singapore and Singtel Singapore
  • Brand Content & Entertainment – Products & Services, “5G Live Activation!” – Leo Burnett Singapore and Singtel Singapore

Silver

  • Home Furnishings & Appliances, “Make it Yours, Make it BESPOKE” – BBH Singapore and Samsung Singapore
  • Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “HSBC Singapore” – Wunderman Thompson Singapore and HSBC Singapore
  • Leisure & Recreation, “The Undercover Agent of Love” – Grey Singapore and the Ministry of Social and Family Development Singapore
  • Topical & Seasonal Events_Crisis Response / Critical Pivot, “It’s not crazy. It’s the Navy” – Mullenlowe Singapore and Republic of Singapore Navy
  • David VS Goliath, “Singapore’s Favourite Side Trip.” – Forsman & Bodenfors Singapore and GOJEK Singapore
  • David VS Goliath, “Trust Bank Launch Campaign” – Irisnation Singapore and Trust Bank Singapore
  • Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “OFF / ON: Everyday Technology that Changed Our Lives, 1970s-2000s – BLKJ HAVAS Singapore and National Museum of Singapore
  • Engaged Community Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Groupe Singapore and GOMO by Singtel
  • Sustained Success, “Five Years of Shaping Our Tomorrow” – Ogilvy Singapore and Early Childhood Development Singapore”
  • Youth Marketing – Products & Services, “It’s OKAY to reach out (Youth 2022)” – Publicis Groupe Singapore and Health Promotion Board
  • Media Idea, “Retirement Dreams | Gro Retire Flex Pro” – The Gap People and Income Insurance Limited
  • Finance, “Trust Bank Launch Campaign” – Irisnation Singapore and Trust Bank Singapore
  • New Product, Service or Business – Launch, Innovation or Line Extension, “Singtel Super Stacker – Leo Burnett Singapore and Singtel Singapore
  • New Product, Service or Business – Launch, Innovation or Line Extension, “Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business” – Grab Singapore
  • New Product, Service or Business – Launch, Innovation or Line Extension, “Happy Hour with Income’s FlexiTravel” – BBH Singapore and Income Insurance Limited

Agency of the Year: Publicis Groupe Singapore
Marketer of the Year: Singtel Singapore
Planner of the Year: Valerie Wang, Strategy Director, Publicis Groupe Singapore